Why Zoos and Aquariums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an exponential rate in 2020, more zoos and aquariums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership at zoos and aquariums?

Why Children’s Museums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an especially rapid pace in 2020, children’s museums have decided to streamline and modernize their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in children’s museums?

Why History Museums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an increasing rate in 2020, history museums large and small have decided to update and enhance their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in history museums?

Why Science Museums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and faster than ever in 2020, science museums have decided to breathe new life into their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in science museums?

Why Art Museums Are Switching to Digital Membership Cards Faster Than Ever

In the past several years, and at an exponential rate in 2020, more and more art museums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in art museums?

Reaching your Members with On-Demand Push Notifications

In today’s world, consumers are regularly bombarded with emails, mass communications, and advertisements. As of 2021, over 85% of emails are spam! With email open and click-through rates dwindling, it’s never been more important to expand and diversify the ways you connect with your members.

In recent years, many exciting new avenues have opened up that enable modernized, targeted, and real-time communication with your constituents - most prominently, the push notification. As you work to overcome the limitations of email as your primary mode of communication, push notifications can be key to sending personalized, relevant information to your members that they’ll open and engage with.

Let’s jump in!

Does the Clubhouse App Have a Place at Your Museum or Cultural Organization?

As many museums begin to reopen their doors to visitors, they are facing new challenges: social, commercial, and informal learning spaces will remain closed, which may encourage museums and cultural organizations to continue using virtual channels to complement their in-person offerings. In a crowded market for social media, Clubhouse offers special possibilities for bringing artists, cultural organizations, and audiences together into the same room.

Although Clubhouse lacks the same ubiquity as Instagram, Facebook, and Twitter, and the youthful appeal of TikTok, it may hold promise as a dynamic space for museums, curators, collectors, artists, and fans to connect and socialize in a laid-back, audio-only space.

If you want to get in on the conversation with Clubhouse, here are some pointers to get you started:

Cuseum’s 2020 Year in Review

2020 will go down in history as the year that everything changed. Between COVID-19, a social awakening, and unexpected events around every corner, the past year has been filled with unprecedented moments. These last 12 months have been transformative for Cuseum, and for the sectors we serve. As we step into these first days of the new year with much optimism and excitement, we want to look back at the past year and share many milestones, customer stories, and achievements with you.

Looking to Make the Most of Your Digital Membership Program? The Analytics Dashboard Can Help

For organizations who have launched Digital Membership initiatives with Cuseum, one of the easiest ways to make more data-driven decisions and to accelerate your transition to a more efficient membership program is to add on Cuseum’s Digital Membership Analytics Dashboard. From keeping you updated on your card adoption rates, giving you insight into different membership levels, and helping you understand the effectiveness of your own member communications, the analytics dashboard can help facilitate a smooth switch to digital!

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