Congratulations – your Digital Membership program is up and running! Now, you want to ensure your valued membership base gets the news, and is fully empowered to install their digital card and access their membership benefits.
If you’re looking to increase the adoption rate of your digital membership cards after you launch, here are 5 easy communication strategies that can help set you and your members up for success with digital!
The COVID-19 pandemic has been full of stops and starts for cultural institutions. Depending on their location, public health guidelines, and the type of organization, museums, zoos, aquariums, and gardens may be facing difficulties like capacity limitations, intermittent closures, operations challenges, and more. Membership and development departments have been hit particularly hard. From keeping up with membership card fulfillment during extended remote work, struggling with tight budgets and staff cuts, declining renewal rates, managing membership extensions, maintaining communication with members, to facilitating a positive onsite experience, membership departments have faced no shortage of setbacks throughout the pandemic.
Whether your museum is fully reopened, yet to reopen, or anywhere in between, Digital Membership Cards can help. Read on to discover 7 ways digital memberships are helping organizations adapt their membership program in the age of COVID-19:
We are excited to announce that Impression 5 Science Center has partnered with Cuseum to launch their digital membership cards!
In the past several years, and even more since 2020, we’ve witnessed an explosion of innovation in membership programs across a wide range of cultural organizations. Many institutions have chosen to modernize their membership programs by launching Digital Membership Cards with Cuseum, and we couldn’t be more proud and excited to witness so many museums move their membership programs into the digital era. We’re also inspired by the multitude of creative membership initiatives that Cuseum partners have spearheaded to keep membership relevant and deepen engagement with constituents.
If you’re looking to update your membership program, make the most of your Digital Membership Cards, and/or experiment with new ways to engage members, check out five Cuseum partner success stories to inspire you!
The Winnipeg Art Gallery has announced the release of their digital membership cards, and we couldn’t be more excited!
We would like to welcome Montclair Art Museum to the Cuseum family with the launch of their new digital membership cards!
Congratulations to the Cantor Arts Center at Stanford University for switching to digital membership cards!
We would like to welcome the Liberty Science Center to the Cuseum family with the launch of their digital membership cards!
We are delighted to announce that Lowell Observatory has joined the Cuseum family with the launch of their digital membership cards!
We are psyched to announce that Museum of Fine Arts, Boston has released their mobile app, MFA Mobile! We couldn’t be more excited to welcome our incredible Boston neighbors into the Cuseum family with this exciting launch!
We are thrilled to announce that Palm Springs Art Museum has launched their new digital membership cards!
We would like to welcome the Museums Association to the Cuseum family with the launch of their new digital membership cards!
Congratulations to KEXP for launching digital membership cards with Cuseum!
Cuseum announced today the issuance of United States Patent No. 10,827,353 related to a new system for contactless venue admission. This latest patent represents the company’s dedication to delivering pioneering solutions that offer convenience and efficiency, as well as respond to the new challenges and demands faced by venues due to the COVID-19 pandemic.
Truefitt & Hill has released digital membership cards with Cuseum!
Congratulations to the Herbert F. Johnson Museum for launching their digital membership cards with Cuseum!
Since the onset of the COVID-19 pandemic, cultural organizations of all kinds have faced disruptions to their operations, fundraising, and budgets. As a result, occasions like Giving Tuesday are important opportunities to engage constituents, raise awareness, and generate support for your organization. How do you make the most of Giving Tuesday? How do you develop effective campaigns to reach your audience and donors? How does this fit into your end-of-year strategy?
Join Dan Sullivan (Head of Growth & Partnerships @ Cuseum), Michelle Klein (Assistant Director of Development @ Museum of Latin American Art), Erin Scheckenbach (Director of Fellowship & Member Relations @ Mütter Museum) & Danielle McCausland (Development Manager @ Potawatomi Zoo) as they discuss best practices around Giving Tuesday in 2020. This webinar will explore campaign ideas, messaging, internal collaboration, and more in order to ensure a successful Giving Tuesday for your organization.
Watch the full recording here.
Read the highlights below.
We are excited to announce that The Mint Museum has launched their new digital membership cards!
We are so excited to welcome the National Civil Rights Museum to the Cuseum family with their digital membership cards!
We would like to congratulate Burchfield Penney Art Center for launching their digital membership cards!