Webinar Highlights: Small But Mighty: Navigating The New Normal As A Small Or Mid-Sized Museum

Now, more than three months after lockdown began, museums are gradually beginning to reopen their doors to visitors. While cultural organizations face many common hurdles, small and mid-sized institutions, with fewer staff and resources, may be facing unique challenges around this “new normal”. Many may be concerned that they lack the budgets and bandwidth needed to implement necessary changes, like contactless experience design and new digital initiatives.

This Wednesday, around 800 people joined Brendan Ciecko (CEO & Founder @ Cuseum), John Echeveste (CEO @ LA Plaza de Cultura y Artes), Maryam Nabi (Director of Marketing & Communications @ Conservatory of Flowers), & Rich Bradway (Director of Digital Learning and Engagement @ Norman Rockwell Museum) as they talked through strategies to navigate the new normal as a smaller cultural institution, doing a deep dive into the unique challenges that small to mid-sized organizations face.

Watch the full recording here.

Here are some of the main takeaways.

Webinar Transcript: Small But Mighty: Navigating The New Normal As A Small Or Mid-Sized Museum

Now, more than three months after lockdown began, museums are gradually beginning to reopen their doors to visitors. While cultural organizations face many common hurdles, small and mid-sized institutions, with fewer staff and resources, may be facing unique challenges around this “new normal”. Many may be concerned that they lack the budgets and bandwidth needed to implement necessary changes, like contactless experience design and new digital initiatives.

Join Brendan Ciecko (CEO & Founder @ Cuseum), John Echeveste (CEO @ LA Plaza de Cultura y Artes), Maryam Nabi (Director of Marketing & Communications @ Conservatory of Flowers), & Rich Bradway (Director of Digital Learning and Engagement @ Norman Rockwell Museum) as they talk through strategies to navigate the new normal as a smaller cultural institution, doing a deep dive into the unique challenges that small to mid-sized organizations face.

Watch the recording here.

View the full transcript below.

The University of Michigan - Matthaei Botanical Gardens & Nichols Arboretum Introduces New Digital Membership Cards!

We are thrilled to celebrate the addition of the The University of Michigan - Matthaei Nichols Botanical Gardens & Arboretum to the Cuseum family with their newly launched digital membership cards!

Webinar Transcript: MEMBERSHIP MONDAYS: RE-ENGAGING AND RE-WELCOMING MEMBERS AFTER CORONAVIRUS CLOSURES

As museums and cultural organizations begin to reopen, one of the biggest challenges membership professionals may be facing is how to re-engage and re-welcome members again. Organizations are concerned about how they can reconnect with lapsed or nonresponsive members, and are looking for strategies and tips to drive renewals.

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Daniella Cabezas (Associate Director of Special Events & Corporate Relations @ Miami Children’s Museum), Amy Marks (Director, Membership & Development Services @ Space Center Houston) & Ann Meisel (Client Services & Membership Manager @ Poster House) as they discuss strategies and plans for re-engaging with members after a long period of being closed.

Watch the recording here.

Here is the transcript below:

Webinar Highlights: Membership Mondays: Re-Engaging and Re-Welcoming Members After Coronavirus Closures

As museums and cultural organizations begin to reopen, one of the biggest challenges membership professionals may be facing is how to re-engage and re-welcome members again. Organizations are concerned about how they can reconnect with lapsed or nonresponsive members, and are looking for strategies and tips to drive renewals.

This Monday, over 1,100 people joined Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Daniella Cabezas (Associate Director of Special Events & Corporate Relations @ Miami Children’s Museum), Amy Marks (Director, Membership & Development Services @ Space Center Houston) & Ann Meisel (Client Services & Membership Manager @ Poster House) as they discussed strategies and plans for re-engaging with members after a long period of being closed.

Watch the full recording here.

Here are the major takeaways.

How Your Museum Can Save by Switching to Digital Membership Cards

Across the world, museums and cultural institutions of all kinds are facing the financial ramifications of COVID-19. According to a study by the UNESCO, around 90% of the world’s cultural institutions had to temporarily close due to the pandemic. Months after closing their doors, some museums may just be entering into a phased re-opening period, and others may be closed for many more weeks or months longer. As a result, organizations of all sizes are bracing for a significant loss in revenue and looking for areas to cut costs and increase efficiency.

In this difficult time with limited financial resources, one way to reduce expenses is by switching from physical membership cards to digital membership cards. Along with a variety of benefits, including going green, adding value and convenience to members, and increasing membership renewals, a digital membership program can be a significant cost-cutting measure during these challenging fiscal times.

Webinar Transcript: Re-Opening Museums & Cultural Attractions: Succeeding in the Post-COVID Era with Digital Tools

As museums and cultural attractions begin to re-open, or move into the next phases of their reopening plans, many are facing new challenges, managing shifting customer expectations, rethinking the visitor journey, and adapting to a future of contactless experiences. In light of these new circumstances, organizations are seeking out new solutions that can facilitate safe and engaging experiences for visitors and members. What steps can be taken to ensure your guests feel safe and satisfied as they're welcomed back to your museum, post-COVID? What tools and solutions are available to help address new challenges? These questions are top of mind for many.

Join Brendan Ciecko (CEO & Founder @ Cuseum) & Dan Sullivan (Head of Partnerships @ Cuseum) as they discuss the new visitor journey and how the museum experience can be optimized in light of this “new normal.” This webinar will examine ways to reduce physical touchpoints, introduce safe and engaging new service design, and leverage digital tools to ensure a comfortable and positive experience for visitors.

View the full recording or presentation slides here.

Read the full transcript below.

Webinar Highlights: Museum Think Tank: Cultural Organizations as Incubators for Social Impact

Recent events have prompted individuals, companies, and organizations across the world to take a deeper look at their role in society and explore how they can play an active part in driving the change they want to see. Museums and cultural organizations, with their mission-based work and commitment to community, have an especially important role to play in this current moment. To step up and effect change in areas of social justice, cultural professionals are turning to their colleagues within the field, as well as seeking inspiration and guidance from other industries to generate fresh ideas and develop meaningful new approaches.

Over 2,000 people joined the Tuesday webinar, which took the form of a museum “Think Tank” where innovative voices from the museum field converge with social impact entrepreneurs who are addressing some of society’s most challenging issues. We had Brendan Ciecko (CEO & Founder @ Cuseum), Kayleigh Bryant-Greenwell (Head of Public Programs @ Smithsonian American Art Museum & Renwick Gallery), OnRae Watkins (Senior Manager @ ARTLAB - Hirshhorn Museum & Sculpture Garden), David Delmar Sentíes (Executive Director & Founder @ Resilient Coders), and Jon Feinman (Executive Director & Founder @ InnerCity Weightlifting) as they explored how museums can serve as incubators for social impact and social justice.

Watch the full recording here.

Here are the major takeaways.

Webinar Transcript: MUSEUM THINK TANK: CULTURAL ORGANIZATIONS AS INCUBATORS FOR SOCIAL IMPACT

Recent events have prompted individuals, companies, and organizations across the world to take a deeper look at their role in society and explore how they can play an active part in driving the change they want to see. Museums and cultural organizations, with their mission-based work and commitment to community, have an especially important role to play in this current moment. To step up and effect change in areas of social justice, cultural professionals are turning to their colleagues within the field, as well as seeking inspiration and guidance from other industries to generate fresh ideas and develop meaningful new approaches.

This webinar will take the form of a museum “Think Tank” where innovative voices from the museum field converge with social impact entrepreneurs who are addressing some of society’s most challenging issues. Join Brendan Ciecko (CEO & Founder @ Cuseum), Kayleigh Bryant-Greenwell (Head of Public Programs @ Smithsonian American Art Museum & Renwick Gallery), OnRae Watkins (Senior Manager @ ARTLAB - Hirshhorn Museum & Gardens) David Delmar Sentíes (Executive Director & Founder @ Resilient Coders), and Jon Feinman (Executive Director & Founder @ InnerCity Weightlifting) as they explore how museums can serve as incubators for social impact and social justice.

View the video recording here.

Read the full transcript below.

Webinar Highlights: Striving Towards an Equitable Future: Addressing Systemic Injustice as a Cultural Organization

Across the nation, we are mourning the deaths of George Floyd, Ahmaud Arbery & Breonna Taylor with sadness and distress. Recent events have illuminated the systemic injustice that remains entrenched in our country and its institutions. As professionals in the cultural sector, it is pressing to situate our current moment, as well as the long history of deep-seated racism and inequality, in the context of museums and cultural organizations. As mission-based organizations serving diverse communities, it is critical to engage in a dialogue on the role of our institutions in a time of tragedy, anxiety, and unrest.

Last Wednesday, around 3,000 people joined Brendan Ciecko (CEO & Founder @ Cuseum), Terri Freeman (President @ National Civil Rights Museum), Damon Reaves (Interim Senior Curator of Education @ Philadelphia Museum of Art) & Cecile Shellman (Senior Diversity Fellow @ American Alliance of Museums) for a discussion on how cultural organizations can face systemic injustice, strive towards a more equitable future, and be beacons of hope for their communities.
Watch the full recording here.

Here are a few of the biggest takeaways from the conversation.

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