In response to the new demand for immersive digital museum experiences, Cuseum is excited to announce the release of a new Augmented Reality (AR) feature that virtually transports famous artworks from museums into people’s homes, along with groundbreaking research on the neuroscience of how the brain perceives art through AR, VR, and other digital forms as compared to the original artwork.
Tips & Strategies for Reopening Museums After COVID-19 Closures
As museums make the transition to reopening, many organizations are looking for guidance on what this process will look like, what policies they should enact to ensure the safety of their staff and visitors, and how to facilitate a gradual reopening.
Whether you’re an art or history museum, children’s museum, science center, aquarium, zoo, botanical garden, or nature center will affect what specific policies and guidelines you follow, since every organization is facing different challenges. Some organizations may already be in the process of reopening, while others may be planning for a “soft reopening” months from now.
Although there is no one-size-fits-all approach to reopening, the following guidelines offer up some of the best practices for museums and cultural organizations as they begin to plan and execute smooth and safe transitions into reopening.
How Museums are Leveraging their Mobile Apps during COVID-19
Over the last two months, the demand for digital content has increased dramatically. Many museums have worked hard to translate their physical offerings into the digital space and have experienced a sizable growth in online reach and engagement. With the vast majority of museums remaining closed for the foreseeable future, organizations are looking to leverage their digital channels to bring the museum experience into people’s homes. Many institutions have learned during this time that digital content can transcend geographical barriers and can be used as a permanent extension to a museum’s reach. Research has shown that smartphones are also the most accessible digital tool for accessing information, with the vast majority of Americans owning a smartphone.
Cuseum’s Mobile Engagement platform is one way that institutions can effectively deliver digital content and provide a convenient one-stop location for their audience to view digital tours with interactive elements such as videos and audio.
Webinar Highlights: Membership Mondays: Messaging, Communication and Events in Membership During Coronavirus
The coronavirus crisis continues to keep museums and cultural organizations closed to the public, and closures are predicted to continue for weeks to months more. As a result, many institutions are facing disruptions to their revenue streams and finding it hard to connect with their members, donors, and constituents without in-person interactions and events that allow members to gather.
This week over 1,000 guests joined Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Elizabeth Epley Sheets (Chief Advancement Officer @ Cheekwood Estate & Gardens) & Bradford Talley (Membership Manager @ Museum of Pop Culture) as they discussed the ways they’ve been honing their communication and messaging to connect with their members and donors during this difficult time. They discussed the potential of “virtual events” and gatherings that can help members stay connected to your organization and with each other.
Webinar Transcript: Membership Mondays: Messaging, Communication and Events in Membership During Coronavirus
The coronavirus crisis continues to keep museums and cultural organizations closed to the public, and closures are predicted to continue for weeks to months more. As a result, many institutions are facing disruptions to their revenue streams and finding it hard to connect with their members, donors, and constituents without in-person interactions and events that allow members to gather.
This week over 1,000 guests joined Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Elizabeth Epley Sheets (Chief Advancement Officer @ Cheekwood Estate & Gardens) & Bradford Talley (Membership Manager @ Museum of Pop Culture) as they discussed the ways they’ve been honing their communication and messaging to connect with their members and donors during this difficult time. They discussed the potential of “virtual events” and gatherings that can help members stay connected to your organization and with each other.
Webinar Highlights: Collaborating On Virtual Educational Programs During Coronavirus
As museums and cultural organizations push forward in their efforts to adapt to coronavirus closures, many are striving to redesign programming and educational resources for digital platforms, stay community-oriented, and embrace digital transformation across all departments. At this moment, many museum leaders, educators, curators, and other professionals are working collaboratively with their colleagues in digital and social media to usher in a new digital era at their institutions, and many may be in search of guidance and best practices to help navigate these changes.
On April 22, 2020, over 3,000 people joined Brendan Ciecko (CEO & Founder @ Cuseum), Marie Vickles (Director of Education @ Perez Art Museum Miami) & Liz Neely (Curator of Digital Experience @ Georgia O'Keeffe Museum) as they discussed the ways that organizations can implement digital changes in education, programming, curation, and other departments. This webinar strived to address the topics of sustainable digital transformation, as well as best practices for engaging and supporting your community in light of coronavirus.
Webinar Transcript: Collaborating on Virtual Educational Programs During Coronavirus
As museums and cultural organizations push forward in their efforts to adapt to coronavirus closures, many are striving to redesign programming and educational resources for digital platforms, stay community-oriented, and embrace digital transformation across all departments. At this moment, many museum leaders, educators, curators, and other professionals are working collaboratively with their colleagues in digital and social media to usher in a new digital era at their institutions, and many may be in search of guidance and best practices to help navigate these changes.
This week over 3,000 guests joined Brendan Ciecko (CEO & Founder @ Cuseum), Marie Vickles (Director of Education @ Perez Art Museum Miami) & Liz Neely (Curator of Digital Experience @ Georgia O'Keeffe Museum) as they discussed the ways that organizations can implement digital changes in education, programming, curation, and other departments. This webinar addressed sustainable digital transformation, as well as best practices for engaging and supporting your community in light of coronavirus.
Webinar Transcript: Membership Mondays: Fulfillment, Renewals and Budgets in Membership During Coronavirus
It’s been over a month since many museums, zoos, and aquariums first closed down their physical sites due to coronavirus. This “new normal” has presented certain challenges, and many organizations are working to adapt their workflows to the current reality. In particular, many membership professionals are struggling with managing membership fulfillment, renewals, and reduced budgets from their home offices.
This week over 1,000 guests joined Dan Sullivan (Head of Partnerships @ Cuseum), Alice Stryker (Director, Individual Giving @ Intrepid Sea, Air & Space Museum), & Kimberly Kirkhart (Director of Membership @ Santa Barbara Zoo) as they discussed how they are adapting workflows and reallocating resources to stay on top of essential membership operations during this time.
Webinar Highlights: Membership Mondays: Fulfillment, Renewals & Budgets in Membership During Coronavirus
It’s been over a month since many museums, zoos, and aquariums first closed down their physical sites due to coronavirus. This “new normal” has presented certain challenges, and many organizations are working to adapt their workflows to the current reality. In particular, many membership professionals are struggling with managing membership fulfillment, renewals, and reduced budgets from their home offices.
Over 1000 guests joined Dan Sullivan (Head of Partnerships @ Cuseum), Alice Stryker (Director, Individual Giving @ Intrepid Sea, Air & Space Museum), & Kimberly Kirkhart (Director of Membership @ Santa Barbara Zoo) as they discussed how they are adapting workflows and reallocating resources to stay on top of essential membership operations during this time.
Webinar Highlights: Thinking Outside the Box to Reach Audiences Inside Their Homes
As museums and cultural organizations continue to adapt to the challenges brought on by the coronavirus, many have revamped and expanded their digital presence and offerings. In the process, many organizations have realized that traditional strategies, messaging, and social media channels aren’t enough, and have started to get more creative with how they reach audiences in their homes.
Last week over 3,000 people joined Brendan Ciecko (CEO & Founder @ Cuseum), Sloan MacRae (Marketing Director @ Carnegie Museum of Natural History), & Caitlin Kearney (Digital Content & Engagement Manager @ The Field Museum) as they discussed what sorts of digital strategies, workflows, and channels are allowing them to effectively target and attract audiences beyond the walls of their museums.
View the top takeaways below!
Webinar Transcript: Thinking Outside the Box to Reach Audiences Inside Their Homes
As museums and cultural organizations continue to adapt to the challenges brought on by the coronavirus, many have revamped and expanded their digital presence and offerings. In the process, many have realized that traditional strategies, messaging, and social media channels aren’t enough, and have started to get more creative with how they reach audiences in their homes.
Last week over 3,000 people joined Brendan Ciecko (CEO & Founder @ Cuseum), Sloan MacRae (Marketing Director @ Carnegie Museum of Natural History), & Caitlin Kearney (Digital Content & Engagement Manager @ The Field Museum) as they discussed what sorts of digital strategies, workflows, and channels are allowing them to effectively target and attract audiences beyond the walls of their museums.
View the full transcript below
Webinar Transcript: Membership Mondays - Expanding The Membership Experience During Coronavirus
As museums continue to prolong their physical closures due to coronavirus, membership and development professionals are encountering new challenges. Now that in-person visits and special exhibition tickets can no longer serve as a primary benefit to members, how do membership professionals expand, augment and/or transform the member experience?
This week over 800 museum professionals joined Dan Sullivan (Head of Partnerships @ Cuseum), Jennifer Stone (Membership Manager @ Denver Museum of Nature & Science) & Chelsea Graham Jackson (Assistant Director of Membership @ Cleveland Museum of Art) as they discussed how the member experience might be expanded, especially through digital offerings, during coronavirus closures.
Watch the full video recording.
Read the full transcript below!
How Museums Are Leveraging Digital Membership During COVID-19
Right now, many museums, zoos, and cultural organizations have been closed for nearly a month and are predicted to be closed for more weeks to months to come. This “new normal” has presented new challenges, and many museums are working to adapt their workflows to the current reality.
In particular, with the majority of membership departments currently working remotely, it is becoming increasingly difficult to adhere to the traditional methods of membership outreach. Membership departments are working harder than ever to fulfill membership cards, send out renewals, stay on top of gift processing and acknowledgment letters, and maintain a line of communication. At the same time, the lack of access to printers and materials, combined with the uncertainty around membership expiration dates, is making it nearly impossible for membership professionals to effectively execute the fulfillment process from home.
Digital Membership is one way to remove the burden from the membership fulfillment process while also providing institutions with a channel to quickly and easily distribute information to their constituents.
Webinar Highlights: Membership Mondays: Expanding The Member Experience During Coronavirus
As museums continue to prolong their physical closures due to coronavirus, membership and development professionals are encountering new challenges. Now that in-person visits and special exhibition tickets can no longer serve as a primary benefit to members, how do membership professionals expand, augment and/or transform the member experience?
This week over 800 museum professionals joined Dan Sullivan (Head of Partnerships @ Cuseum), Jennifer Stone (Membership Manager @ Denver Museum of Nature & Science) & Chelsea Graham Jackson (Assistant Director of Membership @ Cleveland Museum of Art) as they discussed how the member experience might be expanded, especially through digital offerings, during coronavirus closures.
Watch the full video recording.
View the top takeaways below!
Tips for Leveraging TikTok at Your Museum
As museums face prolonged closures due to the coronavirus, the importance of engaging audiences inside their homes has become of growing importance. As museums and cultural organizations work to adapt their content strategy and reach audiences remotely, many may be finding that the “tried-and-true” social channels are no longer as effective as they once were. As a result, such organizations may be interested in experimenting with newer channels that will give them greater reach to different demographics.
Even though it has been around for several years now, TikTok is still considered an emerging and relatively untapped channel for many museums. It also has enormous capacity to help you connect with your audiences and community in new ways.
If you’re looking to get started on TikTok at your museums, check out some tips below:
Webinar Highlights: How to Craft Meaningful & Mindful Digital Content in the Age of Coronavirus
Due to the spread of coronavirus, museums and cultural organizations across the country are extending their expected lockdown periods and bracing for prolonged closures. As they remain physically closed to visitors, many museums are encountering new challenges around communicating and engaging their audiences. What outreach channels should you use? How do you overhaul your content calendar? And perhaps, most importantly, what kinds of content will resonate with your audiences?
This week, over 3,000 museum professionals joined Brendan Ciecko (CEO & Founder @ Cuseum), Ryan Dodge (Head of Digital Experiences @ Canadian Museum of History), and Kat Harding (Public Relations & Social Media Manager @ North Carolina Museum of Art) as they discussed how to develop effective content and messaging that aligns with your organization’s mission while resonating in the hearts and minds of audiences.
Watch the full video recording.
View the top takeaways below!
Webinar Transcript: How to Craft Meaningful & Mindful Digital Content in the Age of Coronavirus
Due to the spread of coronavirus, museums and cultural organizations across the country are extending their expected lockdown periods and bracing for prolonged closures. As they remain physically closed to visitors, many museums are encountering new challenges around communicating and engaging their audiences. What outreach channels should you use? How do you overhaul your content calendar? And perhaps, most importantly, what kinds of content will resonate with your audiences?
This week, over 3,000 museum professionals joined Brendan Ciecko (CEO & Founder @ Cuseum), Ryan Dodge (Head of Digital Experiences @ Canadian Museum of History), and Kat Harding (Public Relations & Social Media Manager @ North Carolina Museum of Art) as they discussed how to develop effective content and messaging that aligns with your organization’s mission while resonating in the hearts and minds of audiences.
Watch the full video recording.
View the full transcript below!
Webinar Transcript: Membership Mondays: Reinforcing the Value of Membership During Coronavirus
As the perpetual state of Coronavirus uncertainty continues to loom over us, cultural organizations have never faced prolonged, unplanned, closures in the way we are now. Historically, the majority of closures are brief, lasting for a few days or even weeks. Yet with no end in sight, cultural organizations are facing an entirely new, unprecedented challenge.
For many organizations who depend on income from on-site purchases like admission tickets, special exhibitions, and gift shop sales, the membership department is one of the only sources of income at the moment. In a time, however, when members cannot physically come on-site, the question becomes, how do we reinforce the value of being a member?
This past Monday, over 700 membership and museum professionals joined Ash Harris (Vice President of Guest Experience @ San Antonio Zoo), Kelli Buchan (Director of Membership @ The Franklin Institute) and Dan Sullivan (Head of Partnerships @ Cuseum), as they discuss ways that you can continue to reinforce the value of your membership, even when members cannot visit on site.
Watch the full recording here.
Read the full transcript below:
Tips for Choosing a Webinar Platform for your Museum or Organization
As the COVID-19 pandemic continues to keep museums closed to the public, many cultural organizations have begun to produce a variety of digital content to keep their audiences engaged. One approach to engagement that is swiftly growing in popularity is webinars and virtual events. As the crisis continues, we are taking note which webinar platforms are being adapted by the museum, arts, and cultural attractions community, and which of these software giants are supporting the sector through cost-effective, and in some cases, free platforms to host webinars.
Webinar Highlights: Membership Mondays - Reinforcing the Value of Membership During Coronavirus
As the perpetual state of Coronavirus uncertainty continues to loom over us, cultural organizations have never faced prolonged, unplanned, closures in the way we are now. Historically, the majority of closures are brief, lasting for a few days or even weeks. Yet with no end in sight, cultural organizations are facing an entirely new, unprecedented challenge.
For many organizations who depend on income from on-site purchases like admission tickets, special exhibitions, and gift shop sales, the membership department is one of the only sources of income at the moment. In a time, however, when members cannot physically come on-site, the question becomes, how do we reinforce the value of being a member?
This past Monday, over 700 membership and museum professionals joined Ash Harris (Vice President of Guest Experience @ San Antonio Zoo), Kelli Buchan (Director of Membership @ The Franklin Institute) and Dan Sullivan (Head of Partnerships @ Cuseum), as they discuss ways that you can continue to reinforce the value of your membership, even when members cannot visit on site.