Tips & Trends

Powering Your Organization with the Magic of the Loyalty Loop

Just like you, every museum or nonprofit is always on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!

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How Parks and Gardens Are Driving Growth with Digital Membership Cards

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In a digital age where efficiency is valued, parks and gardens are tapping into the benefits of digital technology for better outreach and engagement with visitors.

Digital Membership Cards offer cost savings, convenience, and a seamless, engaging experience for members. So if you're looking to take your membership program to the next level, it's time to join the parks and gardens that are already leading the charge towards digital membership fulfillment.

Join us as we explore just a few of the ways Digital Membership can enable you to boost member engagement and drive growth at your organization!

Free Entry, Priceless Perks: 8 Innovative Benefits Cost-Free Museums Can Offer Members

In an era where cost-free museums are becoming increasingly popular, retaining and growing membership has emerged as a crucial challenge. While the primary draw for many museum-goers is undoubtedly the free admission, museums must now go above and beyond to offer additional attractive perks that draw in new members and keep existing ones engaged. In this blog, we delve into eight compelling benefits that free museums can offer their patrons to enhance their membership experience. From exclusive exhibition entries, unique store discounts, reciprocal memberships, to the latest trend of exclusive subscriptions, these perks are designed to elevate the museum experience, foster loyalty, unlock new revenue streams, and drive membership growth.

Join us as we unravel these benefits and their impacts on shaping a new era of membership for free museums!

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Looking Back On #AAM2023 – 4 Top Takeaways From The Annual Meeting

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Two weeks ago, we convened with more than 3,000 colleagues, partners, and museum professionals at #AAM2023, this year’s American Alliance of Museums (AAM) conference in Denver. The annual gathering was teeming with lively debates on an array of critical issues pertinent to museums, art, and culture - spanning areas like membership growth, development strategies, education, digital engagement, sustainability, and artificial intelligence.

Here we’ve identified a few key takeaways from #AAM2023 that will help equip museums and cultural organizations to meet rapidly shifting demands and confront emerging challenges of the digital era. Let’s dive in!

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Decoding Membership: #AAM2023 Insights and an Invitation to a Can’t-Miss Webinar

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It’s just been one week since we joined over 3,000 peers, partners, and museum professionals at #AAM2023, the American Alliance of Museums (AAM) conference in Denver. The annual meeting was abuzz with riveting conversations touching every corner of the museum landscape - membership, education, digital engagement, sustainability, and even artificial intelligence. Among these enriching dialogues, the session titled "The Power of Data-Driven Member Research to Drive Growth and Build Resilience" stood out, generating excitement throughout the conference. Read on for some key highlights from the session (and an invitation to dive deeper into trailblazing member research)!

Headed to AAM 2023? Here Are Our Top 6 Things to Do in Denver

If you’re Denver-bound for the American Alliance Museum’s 2023 Annual Meeting & MuseumExpo,  make sure to set aside some time to explore some of the city’s local historical sites, cultural charms, culinary gems, and outdoor adventures. Check out our list of some of the top attractions and experiences the Mile High City has to offer, most just a short stroll (or bike ride!) from the conference site. See you there!

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Revolutionize The Visitor Experience With Cuseum’s Mobile Engagement Solution

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Welcome to the future of museum engagement with Cuseum's mobile app, revolutionizing the way visitors experience cultural institutions in the digital age. Our innovative platform empowers museums to provide an enhanced educational journey, while offering increased engagement and accessibility for all. Say goodbye to outdated audio guides and hello to a world of personalized, multilingual content tailored for both the tech-savvy and the technologically hesitant. With real-time updates and sustainable technology, Cuseum ensures your institution remains a dynamic and inclusive environment.

Join us as we explore how Cuseum's mobile engagement solution is transforming the way visitors and institutions interact, unlocking the full potential of the digital world in the palm of your hand.

Enhancing Efficiency and Boosting Satisfaction with a Self-Service Member Portal

In the digital age, membership teams at cultural organizations, associations, and institutions of higher education are spending far too many hours of the day on emails and phone calls - particularly to carry out laborious tasks like managing changes to members’ personal information, payment information, and more.

To solve this problem, Cuseum is excited to bring the benefits of customer self-service to the world of membership with Member Portal.

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How Performing Arts Organizations are Turbocharging Membership with Cuseum and Tessitura Integrated Strategies

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In today's fast-paced digital age, performing arts organizations are facing some unique and complex challenges, from declining attendance to limited funding and constrained staffing resources. To overcome these challenges, many organizations have been turning to innovative solutions such as digital membership programs and customer relations management (CRM) software. In order to stay relevant and engage with their audience, a seamless membership program has become more important than ever.

By leveraging Cuseum’s suite of digital tools, ballets, operas, theaters, and performing arts centers from the Tessitura ecosystem and of all types can streamline their processes, boost their revenue, and provide audiences with the ultimate experience.

In this post, we'll be exploring some amazing organizations that have successfully implemented our solutions to modernize their operations, increase engagement among members, and cultivate loyalty among their patrons.

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How Science Centers & Aquariums are Improving Membership with Cuseum & Tessitura Integrated Tools

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In today's tech-driven climate, science centers, aquariums, and other venues of learning are facing an uphill battle. Between decreasing attendance and funding shortfalls, it can be difficult to manage all the moving parts of a successful museum operation - including membership programs. Fortunately, Cuseum and robust CRM providers like Tessitura Network have arrived on the scene with cutting-edge solutions for institutions around the world; empowering them to surpass expectations when crafting unified user experiences that drive efficiency without sacrificing engagement!

Read on as we explore some incredible stories from different institutions who have tapped into these new benefits - unlocking the potential for enhanced engagement and deepened loyalty among visitors, members, and donors!

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Stories of Success: How 4 Leading Art Museums are Transforming Membership with Cuseum & Tessitura Integrated Tools

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Art museums are facing unique challenges in today's digital age, from declining attendance to limited funding and constrained staffing resources. To combat these challenges, many have turned to cutting-edge solutions like digital membership programs and customer relations management (CRM) software. As the digital era accelerates and the demand for efficiency and engagement rises, creating a seamlessly unified membership program is more important than ever. Enter Cuseum and Tessitura, a partnership already delivering success for art museums around the world. With Cuseum’s suite of digital tools easily integrating with Tessitura, museums and arts organizations have the opportunity to streamline processes, increase revenue, and provide the ultimate end-to-end visitor and member experience.

Join us as we will explore some of the amazing organizations that have implemented our solutions to modernize their operations, boost engagement among members, and cultivate member loyalty.

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Top 7 Reasons Museums and Cultural Organizations are Switching to Digital Membership

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More museums and cultural organizations are switching to Digital Membership programs than ever before — read on to find out the key benefits driving this recent trend.

7 Mobile Technology Trends Transforming the Future of Museums and Cultural Organizations

The mobile landscape, and related consumer behavior, are evolving rapidly. Right now, factors like the expansion of 5G networks, booming e-commerce industry, and fresh potential of SMS marketing hold great promise for the cultural sector, and may have a defining impact on museums in the years to come.

Read on to discover seven mobile technology trends that could shape the future of cultural organizations.

Top Technology Trends in 2023 – And What They Mean for Museums & Cultural Organizations

As museums continue to explore which technologies will propel them forward in the digital era, we are eager to contextualize Gartner’s 2023 predictions for the cultural industry.

Read on to explore what the top technology trends for 2023 could mean for arts and culture.

5 Ways Digital Can Help Associations Grow Their Membership

If you’re a membership professional at an association, you already know how challenging it is to drive sustainable membership growth.

With this in mind, it is vitally important for associations to start thinking creatively about more effective approaches to acquiring and retaining their members. While there are many ways to grow your association or society’s membership, in our increasingly connected world, innovative digital strategies can be particularly useful.

From launching an online referral program to spearheading a content marketing strategy and upping your social media game, here are five ways digital can help you grow your association’s membership:

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