What is the value of alumni member loyalty? To ensure future success, you need to invest in the member experience today.
Read on to learn how to lay the groundwork for an engaged, loyal alumni membership!
Unlocking the Power of Big Data to Supercharge Alumni Engagement
8 Reasons Parks and Gardens are Switching to Digital Membership
What It Takes to Roll Out an Alumni Digital Membership Program in 2022
6 Essential Takeaways From the 2022 Membership Marketing Benchmarking Report
Will Museums & Cultural Institutions Find a Place in the Metaverse?
The metaverse is not just an object of interest for Silicon Valley tech visionionaries. Indeed, in the world of entertainment, arts and culture, and museums, the metaverse hype has, too, entered the chat. From the launch of “Sotheby’s Metaverse,” to the emergence of metaverse-native art galleries and the novel collaboration between Fortnite and the Serpentine, it appears that the metaverse may have growing relevance for artists, culture enthusiasts, and museums alike.
What is even is the metaverse? What potential does it hold for mainstream entertainment? How is the metaverse colliding with the art industry? And, what might the metaverse mean for traditional museums
Read as we examine the possibilities that this nascent technology may hold:
22 Reasons to Launch Digital Membership Cards in 2022
What accounts for this growing trend of digital membership? In addition to offering significant savings on time and money, using digital cards expedites fulfillment, increases member satisfaction, and drives engagement. Plus, unlike so many system overhauls and digital projects, this turnkey solution can be implemented in just a few weeks.
In short, making the switch to digital delivers substantial impact and value for organizations and their members. If you’re looking to tap into the power of digital in the year ahead, here are 22 reasons to consider launching in 2022!
6 Mobile Technology Trends that Could Shape the Future of Museums
The mobile landscape, and related consumer behavior, are evolving rapidly. Right now, factors like the expansion of 5G networks, booming e-commerce industry, and fresh potential of SMS marketing hold great promise for the cultural sector, and may have a defining impact on museums in the years to come.
Read on to discover six mobile technology trends that could shape the future of cultural organizations.
Top Technology Trends in 2022 – And What They Mean for Museums & Cultural Organizations
Top Technology Trends in 2022 – And What They Mean for Alumni Relations
Top Technology Trends in 2022 – And What They Mean for Associations & Membership Organizations
How 21 Museums & Cultural Organizations engaged with NFTs in 2021
While there is still uncertainty, how are cultural organizations approaching NFTs, and what might they mean for the future?
At this point, many institutions are offering programming and engagement opportunities to help educate audiences on this new phenomenon. Other organizations, still suffering from two years of pandemic slump, have used NFTs as a way to generate buzz and revenue through the sale of digital assets. Lastly, several museums have begun acquiring NFTs for display within their collections.
With this in mind, let’s dive into some examples of how museums are starting to navigate the world of NFTs in order to educate the public, create new revenue streams, and engage their audiences.
4 Ways Artificial Intelligence is Changing the Landscape of Alumni Relations
In the world of alumni engagement, AI has enormous potential that we’re only beginning to tap into. From saving staff time, generating fresh insights, personalizing content at scale, to enabling more intelligent fundraising, alumni relations had much to gain from considering the potential applications of AI:
Providing Value Virtually: How Alumni Professionals Can Overcome Zoom Fatigue to Create Meaningful Remote Experiences
How do you overcome Zoom fatigue to deliver virtual value? Even in a sea of virtual meetings and programs, many alumni professionals continue to achieve high participation and engagement rates. So, what’s their secret?
Although there’s no magic bullet to overcoming screen fatigue, successful virtual alumni events have many common ingredients. Read more…..
6 Insights from the 2021 Membership Marketing Benchmarking Report You Don’t Want to Miss
For membership and association professionals, it has never been more important to stay on top of the latest developments and best practices in constituent engagement and marketing. But, when you’re short on time, staff, and budget, this can be an extra chore you don’t have the hours in the day for!
Here at Cuseum, we combed through the latest insights from MGI’s newly released 2021 Membership Marketing Benchmarking Report, and we are here to share some enlightening trends and numbers. In case you don’t have time to read the full report, here are six insights that you don’t want to miss.
Unpacking the Big Data Buzz: How Can We Leverage Data in Alumni Engagement?
With all the rumblings about “big data,” industry professionals understand the urgency to start making data-driven decisions, but may be unsure of the benefits, the potential challenges, and how to get started.
Here, we’ll break down the basics of data analytics, what technology you need to get started, top tips to become more data-driven in alumni relations, and the biggest challenges alumni relations professionals face when trying to leverage data. Let’s get into it!
5 Tips to Offer Valuable Alumni Benefits in the Twenty-First Century
Using Digital Membership “Back of Card Text” to Deepen Constituent Engagement
At increasing rates, associations and alumni organizations are launching Digital Membership Cards (also known as Digital Alumni Cards). Just what is a Digital Membership Card? Hosted in the mobile wallet, Digital Membership Cards are an easy way to provide digitally accessible member and alumni benefits. Already, leading institutions including University of Tennessee Alumni Association, University of Michigan Alumni Association, and Museums Association have begun issuing digital cards.
For organizations that traditionally issue physical membership cards, replacing paper or plastic cards with a low-lift mobile solution can provide enormous time and cost savings. However, that’s just the tip of the iceberg! For all colleges and universities, Digital Alumni Cards offer fresh value and facilitate deeper alumni engagement in myriad ways, starting with dynamic “back of card text.”
4 Important Alumni Relations Trends Every University Needs to Consider
In recent years, the models and structures that have historically guided alumni relations and alumni engagement have evolved significantly. In light of these changes, universities and alumni associations may be trying to understand what this new landscape looks like and seeking strategies to remain relevant. In order to keep up, alumni organizations need to recognize how conventional modes of engagement are shifting, anticipate changing constituent expectations, and determine how they fit into the new digital landscape. Looking to the present and future, here are four big trends in alumni relations:
Why Art Museums Are Switching to Digital Membership Cards Faster Than Ever
In the past several years, and at an exponential rate in 2020, more and more art museums have decided to revamp and reinvigorate their membership programs by launching Digital Membership initiatives. What accounts for this growing trend of digital membership in art museums?