Reaching your Members with On-Demand Push Notifications

In today’s world, consumers are regularly bombarded with emails, mass communications, and advertisements. As of 2021, over 85% of emails are spam! With email open and click-through rates dwindling, it’s never been more important to expand and diversify the ways you connect with your members.

In recent years, many exciting new avenues have opened up that enable modernized, targeted, and real-time communication with your constituents - most prominently, the push notification. As you work to overcome the limitations of email as your primary mode of communication, push notifications can be key to sending personalized, relevant information to your members that they’ll open and engage with.

Let’s jump in!

Does the Clubhouse App Have a Place at Your Museum or Cultural Organization?

As many museums begin to reopen their doors to visitors, they are facing new challenges: social, commercial, and informal learning spaces will remain closed, which may encourage museums and cultural organizations to continue using virtual channels to complement their in-person offerings. In a crowded market for social media, Clubhouse offers special possibilities for bringing artists, cultural organizations, and audiences together into the same room.

Although Clubhouse lacks the same ubiquity as Instagram, Facebook, and Twitter, and the youthful appeal of TikTok, it may hold promise as a dynamic space for museums, curators, collectors, artists, and fans to connect and socialize in a laid-back, audio-only space.

If you want to get in on the conversation with Clubhouse, here are some pointers to get you started:

Cuseum’s 2020 Year in Review

2020 will go down in history as the year that everything changed. Between COVID-19, a social awakening, and unexpected events around every corner, the past year has been filled with unprecedented moments. These last 12 months have been transformative for Cuseum, and for the sectors we serve. As we step into these first days of the new year with much optimism and excitement, we want to look back at the past year and share many milestones, customer stories, and achievements with you.

Looking to Make the Most of Your Digital Membership Program? The Analytics Dashboard Can Help

For organizations who have launched Digital Membership initiatives with Cuseum, one of the easiest ways to make more data-driven decisions and to accelerate your transition to a more efficient membership program is to add on Cuseum’s Digital Membership Analytics Dashboard. From keeping you updated on your card adoption rates, giving you insight into different membership levels, and helping you understand the effectiveness of your own member communications, the analytics dashboard can help facilitate a smooth switch to digital!

5 Easy Ways to Increase Your Digital Membership Card Adoption Rates

Congratulations – your Digital Membership program is up and running! Now, you want to ensure your valued membership base gets the news, and is fully empowered to install their digital card and access their membership benefits.

If you’re looking to increase the adoption rate of your digital membership cards after you launch, here are 5 easy communication strategies that can help set you and your members up for success with digital!

7 Reasons to Launch Digital Memberships During COVID-19 (and Closures!)

The COVID-19 pandemic has been full of stops and starts for cultural institutions. Depending on their location, public health guidelines, and the type of organization, museums, zoos, aquariums, and gardens may be facing difficulties like capacity limitations, intermittent closures, operations challenges, and more. Membership and development departments have been hit particularly hard. From keeping up with membership card fulfillment during extended remote work, struggling with tight budgets and staff cuts, declining renewal rates, managing membership extensions, maintaining communication with members, to facilitating a positive onsite experience, membership departments have faced no shortage of setbacks throughout the pandemic.

Whether your museum is fully reopened, yet to reopen, or anywhere in between, Digital Membership Cards can help. Read on to discover 7 ways digital memberships are helping organizations adapt their membership program in the age of COVID-19:

5 Cuseum Success Stories to Inspire Your Membership Program

In the past several years, and even more since 2020, we’ve witnessed an explosion of innovation in membership programs across a wide range of cultural organizations. Many institutions have chosen to modernize their membership programs by launching Digital Membership Cards with Cuseum, and we couldn’t be more proud and excited to witness so many museums move their membership programs into the digital era. We’re also inspired by the multitude of creative membership initiatives that Cuseum partners have spearheaded to keep membership relevant and deepen engagement with constituents.

If you’re looking to update your membership program, make the most of your Digital Membership Cards, and/or experiment with new ways to engage members, check out five Cuseum partner success stories to inspire you!

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