Whether you’ve gotten your mobile tour app up and running, or are brainstorming about new ways to create tour content that will be compelling to your visitors, there are various, creative ways to approach content creation – or maybe you’re still considering whether an app is the right move for your museum and are eager to know what sorts of possibilities it holds. We’re here to offer you inspiration by shedding light on the many smart strategies the organizations we work with have used to create tours. We’ll illuminate 6 ways your museum can innovate the tour experience, better showcase your organization, and cater to diverse audiences.
So, you’ve taken the plunge, ditched the clunky audio guide or printed handout, and gone digital – now your members can tour your museum with an easy-to-use Cuseum-powered app. But now you’re wondering, “what more can we do with it?” We’ve got the answers. Here are 5 ways you can get creative with your app to drive visitor engagement and enhance the museum-going experience.
The new NMWA app allows visitors to experience curated tours and special content to make the best of their time at the museum. Visitors can now enjoy a guided tour of the museum’s popular Sculpture Trail and other special exhibitions.
The Sculpture Trail tour begins with a video of sculptor Sandy Scott speaking about the installation of her monumental sculpture, Presidential Eagle. The app also includes numerous pieces of multimedia produced by Storm Show Studio’s Darrell Miller and Amy Goicoechea, the museum’s Director of Programs & Events. Watch Richard Loffler speak about “Buffalo Trail” or Gwynn Murrill discuss “Coyote V.” The library of video content includes interviews with esteemed artists such as Tim Shinabarger and Simon Gudgeon, plus many more.
In the official announcement from the museum they announced that “with this interpretive companion on the Sculpture Trail, sculptures and their creators come alive from every angle.”
“Cuseum is thrilled to be partnering with the National Museum of Wildlife Art to help drive visitor engagement through this new mobile app. With the National Museum of Wildlife Art mobile guide, visitors can take guided tours and learn more about works of art through rich multimedia and artist interviews.” - Brendan Ciecko, CEO & Founder of Cuseum
National Museum of Wildlife Art’s mobile app is available at wildlifeart.org/app