Museums around the world are finding creative ways to connect with younger audiences by embracing Gen Z slang. From interactive social media campaigns to modern exhibit descriptions, these nine museums have successfully incorporated trendy language to make cultural experiences more relatable and engaging for today’s youth.

2023 was another exciting and productive year for Cuseum! We formed valuable partnerships with diverse and dynamic organizations around the globe, welcomed new team members to the Cuseum family, and unveiled even more innovative products, research, and solutions.

In the past 12 months, we collaborated with a wide range of cultural nonprofits, as well as organizations and businesses dedicated to serving their members, visitors, and guests. This included partnerships with museums, zoos, aquariums, science and nature centers, associations, botanical gardens, universities, and public attractions of different shapes and sizes.

There are a lot of challenges in cultural development, and they can feel like formidable roadblocks to success. With high turnover rates, poor alignment with leadership, unrealistic expectations, inadequate compensation, and no clear metrics, many in the field are facing an uphill battle. If you've experienced the frustration of navigating through these hurdles, rest assured that you're not alone.

With this guide, you'll get actionable insights tailored to empower you to overcome the unique challenges inherent in nonprofit and cultural development. Let's dive into practical strategies that resonate with your experiences and pave the way for sustained growth and success in your crucial roles.

Explore how digital memberships are shaking things up for organizations, creating new ways to connect with members. Despite their perks, some myths are holding them back. Our blog clears the air of 8 misconceptions about member engagement. Join us to uncover the real potential of digital memberships. It's not just a guide; it's a journey into a new era of engagement.

What is member loyalty worth? Imagine this – over a ten-year span, the value of a typical member outstrips that of a casual visitor by an astounding 4.5 times. Even more striking, renewed members contribute 66% more net revenue to organizations compared to new ones. In our rapidly evolving world, consumer choice and mobility are expanding at breakneck speed, propelled by the digital and e-commerce explosion during the pandemic. Unfortunately, this has precipitated a slide in customer retention and loyalty across industries. Consequently, cultivating member loyalty has become a critical necessity for organizations depending on the member revenue from for sustainable and robust growth.

If you’re packing your bags for the Association of Zoos and Aquariums (AZA) 2023 Conference, you're in for an inspiring and educational journey. However, no trip is complete without taking some time to explore the local sights and sounds, especially when you’re visiting a city as vibrant and diverse as Columbus, Ohio. Beyond conference sessions, presentations, and networking events, make sure to allocate some time to discover what this Midwest gem has to offer.

Here are six fun things to do while you’re in town:

Diving into Marketing General Incorporated’s latest Membership Marketing Benchmarking Survey reveals a masterclass on how associations have brilliantly adapted in a post-pandemic world, carving a path to impressive membership growth. At Cuseum, our mission is amplifying member engagement and loyalty for associations. To supercharge your strategies, we've handpicked and streamlined the 2023 report's crucial takeaways. 

Ready to unlock the top 5 transformative insights? Let's dive in!

Parks and gardens all over the world have been transitioning to Digital Membership in greater numbers than ever before. What accounts for this trend?

Just like you, every park and garden is on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!

What is the value of alumni member loyalty? To ensure future success, you need to invest in the member experience today.

Read on to learn how to lay the groundwork for an engaged, loyal alumni membership!

The mobile landscape, and related consumer behavior, are evolving rapidly. Right now, factors like the booming e-commerce industry and fresh potential of SMS marketing hold great promise for the cultural sector, and may have a defining impact on museums in the years to come.

Read on to discover seven mobile technology trends that could shape the future of cultural organizations.

Planning a Digital Membership Card launch or looking to boost engagement? Amplifying adoption is vital to your organization's success. We hosted a webinar featuring industry leaders Kelsey Brown, Membership Manager at the Oakland Zoo, and Melissa Smith, Director of Alumni Marketing and Special Events at the University of Tennessee Alumni Association, each of whom achieved a digital card adoption rate of over 70%. They provided invaluable insights and effective strategies to improve digital card usage and extract more value from membership initiatives. Dive in to learn key strategies and takeaways from their success story in ramping up digital card adoption rates.

What is the value of member loyalty? To ensure future success, you need to invest in the member experience today.

Here are 10 ways your museum or cultural organization can develop an engaged, loyal member base!