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Special Announcement: Showcase “Member Perks” & Promos on Google Wallet to Drive Engagement, Revenue, and More!

GuestUser · April 9, 2025

Did you ever wish you could put special perks and promotions front-and-center for your members, but felt that the text and hyperlinks on the back of your members’ Google Wallet cards were not enough?

We're happy to announce an awesome addition to Google Wallet to help us take your digital cards and member communications to the next level. Cuseum also listened to your feedback all these years and brought the feature to your Cuseum digital cards in record time!

With our new “Member Perks” Showcase module, you now have the big opportunity to engage your members (who use Android/Google devices) through Google Wallet by using visually distinct, interactive modules. These special modules include titles, short descriptions, and images to grab your constituents’ attention, and even better: you can add your own URLs to each module to redirect them wherever you want! Yes, they are tappable/clickable. 👆

If you add multiple perks or promo modules, you will see them inside the "recommendations" list view. Yes, if you need more space – we got you covered!

You can use these perks modules to highlight anything you’d like. Here are a few examples to get you started:

  • Upcoming events, exhibitions, concerts, etc. with links to RSVP

  • Opportunity to upgrade membership levels or make donations

  • Special discounts, benefits, and incentives

Remember, these modules can be hyperlinked and are clickable/tappable! 

If you’re interested in taking advantage of this exciting new feature, we are so ready to help you.

Ping us via email (hello@cuseum.com), chat, or here for more information about implementing the "Wallet Perks Spotlight" module for your Google Wallet-based membership cards!

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About Cuseum

Cuseum is the engagement platform built for museums, cultural attractions, nonprofits, and membership organizations. Hundreds of institutions worldwide rely on Cuseum to deliver digital membership cards, mobile guides, guest passes, loyalty programs, and lifecycle communications that strengthen the relationship between an organization and the people it serves. Our software is designed specifically for the realities of cultural and member-based organizations — flexible enough to support a single regional museum and robust enough to power national associations and multi-site attractions.

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From Apple Wallet and Google Wallet membership cards to mobile visitor experiences, audio tours, multimedia guides, way-finding, digital tickets, guest registration, and barcode scanning at the door — Cuseum unifies the tools that modern cultural organizations need under a single, secure platform. Integrations with leading CRM, ticketing, point-of-sale, fundraising, and marketing systems mean Cuseum fits cleanly into the stack you already use, while reducing manual work for your staff and creating a smoother experience for members and visitors.

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Cuseum is trusted by art museums, history museums, science centers, aquariums and zoos, botanical gardens, parks, performing arts venues, libraries, alumni associations, professional associations, and nonprofit foundations. Customers consistently see higher membership renewal rates, stronger member acquisition through digital channels, reduced printing and fulfillment costs, and richer engagement metrics — backed by a team of experts in the cultural sector and a roadmap shaped directly by customer feedback. Whether your goal is launching digital memberships, modernizing the on-site visitor experience, or unifying your member lifecycle, Cuseum gives you a measurable head start.

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