USC Associates now offers Cuseum’s digital membership cards, allowing its members to access benefits through their phones while helping the university modernize and optimize its operations.

At CAMMP 2025, Cuseum joined alumni professionals from across the country to exchange ideas on the future of membership and engagement. From mobile-first strategies to automation and streamlined benefit delivery, the conference made one thing clear—alumni teams are ready to modernize how they connect.

In the AI-focused July/August 2025 issue of Museum magazine, Cuseum CEO Brendan Ciecko’s article, “The Future Is Already Here,” explores how artificial intelligence is already reshaping museums. Brendan highlights breakthroughs in engagement and collections, and invites institutions to embrace the opportunities AI brings to the field.

Cuseum’s Tiago D’Auria attended AMMC 2025 in Cleveland, where membership professionals gathered to explore innovation, engagement, and sustainable growth. From data-rich keynotes to bold new strategies, here are the top takeaways from this year’s Museum Membership Conference.

Catalina Island Conservancy adopts Digital Memberships through Cuseum, giving their members faster, paperless access to benefits, right from their phones.

The New England Aquarium adopts Digital Membership and a Member Portal with Cuseum, offering mobile access to perks, tickets, and updates for a faster, greener experience.

Cuseum’s CEO, Brendan Ciecko, sat down with INTIX to discuss how paperless and mobile-first technologies are shaping the next era of visitor experience in museums and cultural attractions. Drawing from his talks at INTIX 2025, Ciecko shared how digital tools are helping institutions deepen engagement and build smarter, more human centered experiences.

MoA+L launches Digital Membership with Cuseum, aligning its membership experience with the museum’s tech-forward mission and mobile-first design.

Capitol Park Museum now offers Digital Memberships through Cuseum, giving members an easier way to stay connected, skip the mailing delays, and engage with Louisiana’s stories.

Cuseum’s Member Lifecycle Engagement Solution automates member communication and retention. Use email, SMS, and mobile wallet notifications to send personalized messages and track engagement. Learn more today!

Yellowstone Forever launches Digital Memberships with Cuseum, giving members mobile tools to access benefits, renew on time, and stay connected to the park they support.

The Wayside Inn launches Digital Membership with Cuseum, modernizing member access and communication at one of America’s oldest inns.

IDA introduces Digital Membership via Cuseum, making it easier for filmmakers and supporters around the world to stay connected and up to date.

The Don Harrington Discovery Center goes digital with Cuseum, offering mobile membership and better engagement for science lovers of all ages.

LSU Museum of Art adopts Digital Membership and launches a new Member Portal with Cuseum, transforming how visitors engage with its programs and benefits.

The Wilbur D. May Arboretum & Botanical Garden is going digital. In partnership with Cuseum, they’ve launched mobile membership cards and an intuitive member portal—modernizing how visitors engage while trimming costs and waste. Learn how this forward-looking garden is combining technology with sustainability.

2023 was another exciting and productive year for Cuseum! We formed valuable partnerships with diverse and dynamic organizations around the globe, welcomed new team members to the Cuseum family, and unveiled even more innovative products, research, and solutions.

In the past 12 months, we collaborated with a wide range of cultural nonprofits, as well as organizations and businesses dedicated to serving their members, visitors, and guests. This included partnerships with museums, zoos, aquariums, science and nature centers, associations, botanical gardens, universities, and public attractions of different shapes and sizes.

What is member loyalty worth? Imagine this – over a ten-year span, the value of a typical member outstrips that of a casual visitor by an astounding 4.5 times. Even more striking, renewed members contribute 66% more net revenue to organizations compared to new ones. In our rapidly evolving world, consumer choice and mobility are expanding at breakneck speed, propelled by the digital and e-commerce explosion during the pandemic. Unfortunately, this has precipitated a slide in customer retention and loyalty across industries. Consequently, cultivating member loyalty has become a critical necessity for organizations depending on the member revenue from for sustainable and robust growth.

Planning a Digital Membership Card launch or looking to boost engagement? Amplifying adoption is vital to your organization's success. We hosted a webinar featuring industry leaders Kelsey Brown, Membership Manager at the Oakland Zoo, and Melissa Smith, Director of Alumni Marketing and Special Events at the University of Tennessee Alumni Association, each of whom achieved a digital card adoption rate of over 70%. They provided invaluable insights and effective strategies to improve digital card usage and extract more value from membership initiatives. Dive in to learn key strategies and takeaways from their success story in ramping up digital card adoption rates.

Two weeks ago, we convened with more than 3,000 colleagues, partners, and museum professionals at #AAM2023, this year’s American Alliance of Museums (AAM) conference in Denver. The annual gathering was teeming with lively debates on an array of critical issues pertinent to museums, art, and culture - spanning areas like membership growth, development strategies, education, digital engagement, sustainability, and artificial intelligence.

Here we’ve identified a few key takeaways from #AAM2023 that will help equip museums and cultural organizations to meet rapidly shifting demands and confront emerging challenges of the digital era. Let’s dive in!

It’s just been one week since we joined over 3,000 peers, partners, and museum professionals at #AAM2023, the American Alliance of Museums (AAM) conference in Denver. The annual meeting was abuzz with riveting conversations touching every corner of the museum landscape - membership, education, digital engagement, sustainability, and even artificial intelligence. Among these enriching dialogues, the session titled "The Power of Data-Driven Member Research to Drive Growth and Build Resilience" stood out, generating excitement throughout the conference. Read on for some key highlights from the session (and an invitation to dive deeper into trailblazing member research)!

At Cuseum, we’re committed to streamlining membership operations to help you save time and cut costs – and so we’re thrilled to announce the rollout of our integration with Zapier to connect with even more CRMs and member management systems. 

With Cuseum’s new Zapier integration, launching a Digital Membership Card program at your organization will be easier than ever. Streamlined CRM integration means that tasks like importing member information, generating digital cards, and delivering cards to members is simple and effortless, saving you and your staff the time and headache of completing these processes manually.

In this post, we want to show you why we’re so psyched up about this new integration.

By leveraging Cuseum’s suite of digital tools, ballets, operas, theaters, and performing arts centers from the Tessitura ecosystem and of all types can streamline their processes, boost their revenue, and provide audiences with the ultimate experience.

In this blog post, we'll be exploring some amazing organizations that have successfully implemented our solutions to modernize their operations, increase engagement among members, and cultivate loyalty among their patrons.

Last year was an incredible ride for Cuseum: we forged exciting partnerships with game-changing organizations all around the world, welcomed inspiring new additions to the Cuseum family, and unveiled groundbreaking new products, research, and solutions. All-in-all, 2022 will go down as a banner year for our company. 

Over the last 12 months, we worked with an ever more diverse range of cultural nonprofits and visitor and member-serving organizations, including museums, zoos, aquariums, science and nature centers, botanical gardens, universities, and public attractions of all sizes. We launched innovative new digital solutions for membership, drove thought leadership in the art and culture sphere, and continued to help our partner organizations recover and thrive in the wake of the COVID-19 era.  2022 was alive with opportunities and connection - we thank all who were part of this journey. Here's wishing 2023 brings even more success on our mission toward deeper engagement between visitors, members, and donors alike!

As we head into the new year, join us in looking back at a few highlights from 2022!✨