Cuseum featured in NonProfit PRO’s “40 Nonprofit Trends for 2025” - Predictions on emerging fundraising and leadership tactics for the year ahead

NonProfit PRO’s “40 Nonprofit Trends for 2025” is one of the most anticipated annual reports in the nonprofit sector. It offers key insights into the strategies, technologies, and innovations that will shape the year ahead. This report guides organizations through shifts in donor behavior, digital transformation, and evolving fundraising models, helping them stay ahead in an increasingly complex landscape.

Cuseum is proud to be featured in this report, contributing insights on 2 major trends shaping the future of digital engagement. Take a look at our predictions for the year ahead!

1. Treating Donors Like Members

“Nonprofits are increasingly blurring the line between donors and members by adopting subscription-based giving models that offer curated, tangible benefits alongside the emotional fulfillment of supporting a cause. This approach moves beyond traditional recurring donations, creating a richer experience for supporters through exclusive content, like behind-the-scenes tours, personalized progress updates, or small group virtual events with beneficiaries or project leaders.

Inspired by trends in the digital economy, where platforms like Patreon and Kickstarter thrive on a sense of belonging and exclusivity, this model appeals particularly to younger donors. By merging financial contributions with engaging, member-like experiences, nonprofits can cultivate new revenue streams while fostering deeper, more personal connections, transforming donors into active participants in their mission.”

2. Personalized AI Engagement

“Nonprofits will increase their use of AI-powered tools to analyze donor data at scale to craft individualized experiences that resonate more deeply. Imagine a donor receiving a video message specifically showcasing how their contributions have impacted a cause they care about, or tailored giving suggestions based on their past donations and engagement patterns.

AI-enabled platforms will help organizations move beyond generic email campaigns to deliver highly targeted and personalized communications, fostering stronger connections and enhancing donor satisfaction. By using tools like dynamic landing pages, predictive AI and generative video messages, nonprofits can step up their engagement strategies and ensure donors feel uniquely seen and appreciated, increasing loyalty and long-term giving.”

Why This Conversation Matters

This influential industry report brings together insights from experts, thought leaders, cultural workers and innovators across the nonprofit landscape. This year’s edition highlights the growing role of digital technology in donor engagement, fundraising, and long-term relationship-building—topics that are increasingly critical in an era of uncertainty and shifting donor expectations.

Cuseum is honored to contribute to this forward-thinking discussion. As nonprofits embrace new tools, smarter engagement strategies, better membership management and digital-first approaches, the potential to strengthen connections with supporters will only continue to grow.

Stay tuned as we share more insights and cultural research, and explore how the next era of nonprofit engagement is taking shape!