Museums around the world are finding creative ways to connect with younger audiences by embracing Gen Z slang. From interactive social media campaigns to modern exhibit descriptions, these nine museums have successfully incorporated trendy language to make cultural experiences more relatable and engaging for today’s youth.

If you’re packing your bags for the Association of Zoos and Aquariums (AZA) 2023 Conference, you're in for an inspiring and educational journey. However, no trip is complete without taking some time to explore the local sights and sounds, especially when you’re visiting a city as vibrant and diverse as Columbus, Ohio. Beyond conference sessions, presentations, and networking events, make sure to allocate some time to discover what this Midwest gem has to offer.

Here are six fun things to do while you’re in town:

Diving into Marketing General Incorporated’s latest Membership Marketing Benchmarking Survey reveals a masterclass on how associations have brilliantly adapted in a post-pandemic world, carving a path to impressive membership growth. At Cuseum, our mission is amplifying member engagement and loyalty for associations. To supercharge your strategies, we've handpicked and streamlined the 2023 report's crucial takeaways. 

Ready to unlock the top 5 transformative insights? Let's dive in!

Parks and gardens all over the world have been transitioning to Digital Membership in greater numbers than ever before. What accounts for this trend?

Just like you, every park and garden is on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!

What is the value of alumni member loyalty? To ensure future success, you need to invest in the member experience today.

Read on to learn how to lay the groundwork for an engaged, loyal alumni membership!

The mobile landscape, and related consumer behavior, are evolving rapidly. Right now, factors like the booming e-commerce industry and fresh potential of SMS marketing hold great promise for the cultural sector, and may have a defining impact on museums in the years to come.

Read on to discover seven mobile technology trends that could shape the future of cultural organizations.

Planning a Digital Membership Card launch or looking to boost engagement? Amplifying adoption is vital to your organization's success. We hosted a webinar featuring industry leaders Kelsey Brown, Membership Manager at the Oakland Zoo, and Melissa Smith, Director of Alumni Marketing and Special Events at the University of Tennessee Alumni Association, each of whom achieved a digital card adoption rate of over 70%. They provided invaluable insights and effective strategies to improve digital card usage and extract more value from membership initiatives. Dive in to learn key strategies and takeaways from their success story in ramping up digital card adoption rates.

What is the value of member loyalty? To ensure future success, you need to invest in the member experience today.

Here are 10 ways your museum or cultural organization can develop an engaged, loyal member base!

Headed to this year's Council of Alumni Marketing and Membership Professionals conference in Boulder, Colorado? Our blog post highlights the top five attractions that you can't miss. Discover Boulder's vibrant shopping scene, scenic hiking trails, enchanting teahouses, buzzing brewery tours, and unique dining experiences. Make the most of your visit to this charming mountain city!

Let's delve into this pressing issue.

In an era marked by vast digital expansion and e-commerce proliferation, customer and constituent retention has taken a significant hit across various industries, including alumni associations. With evidence supporting the fact that nurturing current alumni members is five times cheaper than recruiting new ones, the focus should be on fostering enduring relationships and transforming members into dedicated supporters. Despite this, alumni associations often spend 11 times more on recruitment! So, how can we pivot towards building lasting connections and fostering enthusiastic advocacy?

Let's delve into this pressing issue.

In a time characterized by online engagement and pervasive digital access to social and professional networks, how can alumni associations facilitate the transformation of students and recent graduates into engaged alumni? Here are 6 crucial tips to assist you and your organization in smoothly transitioning students into proactive, committed members of your alumni community.

In the digital era, alumni associations face challenges like budget constraints, limited staffing, and declining member engagement. With 72% of members reporting higher levels of satisfaction and connection with associations that adopt emerging technologies, many alumni organizations are turning to cutting-edge digital tools to manage member operations, drive engagement, and unlock new revenue streams while meeting public expectations for technological offerings.

One avenue that holds particular potential is generative AI software like ChatGPT, which can process complex data, generate human-like results, and engage audiences in novel ways. From creative content marketing, to event promotion, to personalizing member communications, here are 8 ways ChatGPT can help boost acquisition, retention, engagement, and revenue for alumni associations:

Just like you, every museum or nonprofit is always on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!

In a digital age where efficiency is valued, parks and gardens are tapping into the benefits of digital technology for better outreach and engagement with visitors.

Digital Membership Cards offer cost savings, convenience, and a seamless, engaging experience for members. So if you're looking to take your membership program to the next level, it's time to join the parks and gardens that are already leading the charge towards digital membership fulfillment.

Join us as we explore just a few of the ways Digital Membership can enable you to boost member engagement and drive growth at your organization!

In an era where cost-free museums are becoming increasingly popular, retaining and growing membership has emerged as a crucial challenge. While the primary draw for many museum-goers is undoubtedly the free admission, museums must now go above and beyond to offer additional attractive perks that draw in new members and keep existing ones engaged. In this blog, we delve into eight compelling benefits that free museums can offer their patrons to enhance their membership experience. From exclusive exhibition entries, unique store discounts, reciprocal memberships, to the latest trend of exclusive subscriptions, these perks are designed to elevate the museum experience, foster loyalty, unlock new revenue streams, and drive membership growth.

Join us as we unravel these benefits and their impacts on shaping a new era of membership for free museums!

Two weeks ago, we convened with more than 3,000 colleagues, partners, and museum professionals at #AAM2023, this year’s American Alliance of Museums (AAM) conference in Denver. The annual gathering was teeming with lively debates on an array of critical issues pertinent to museums, art, and culture - spanning areas like membership growth, development strategies, education, digital engagement, sustainability, and artificial intelligence.

Here we’ve identified a few key takeaways from #AAM2023 that will help equip museums and cultural organizations to meet rapidly shifting demands and confront emerging challenges of the digital era. Let’s dive in!

It’s just been one week since we joined over 3,000 peers, partners, and museum professionals at #AAM2023, the American Alliance of Museums (AAM) conference in Denver. The annual meeting was abuzz with riveting conversations touching every corner of the museum landscape - membership, education, digital engagement, sustainability, and even artificial intelligence. Among these enriching dialogues, the session titled "The Power of Data-Driven Member Research to Drive Growth and Build Resilience" stood out, generating excitement throughout the conference. Read on for some key highlights from the session (and an invitation to dive deeper into trailblazing member research)!

If you’re Denver-bound for the American Alliance Museum’s 2023 Annual Meeting & MuseumExpo,  make sure to set aside some time to explore some of the city’s local historical sites, cultural charms, culinary gems, and outdoor adventures. Check out our list of some of the top attractions and experiences the Mile High City has to offer, most just a short stroll (or bike ride!) from the conference site. See you there!

Welcome to the future of museum engagement with Cuseum's mobile app, revolutionizing the way visitors experience cultural institutions in the digital age. Our innovative platform empowers museums to provide an enhanced educational journey, while offering increased engagement and accessibility for all. Say goodbye to outdated audio guides and hello to a world of personalized, multilingual content tailored for both the tech-savvy and the technologically hesitant. With real-time updates and sustainable technology, Cuseum ensures your institution remains a dynamic and inclusive environment.

Join us as we explore how Cuseum's mobile engagement solution is transforming the way visitors and institutions interact, unlocking the full potential of the digital world in the palm of your hand.

 Whether you've just launched or are trying to find fresh ideas, improving adoption is an essential strategy for streamlining services, providing an improved member experience, and ultimately increasing engagement and retention. Luckily, there are lots of tips and best practices that can make a big difference in improving adoption rates. In this blog post, we'll discuss simple strategies and lessons learned from organizations like yours that have successfully boosted their own digital card adoption rate. 

Read on for the complete rundown!

In the digital age, membership teams at cultural organizations, associations, and institutions of higher education are spending far too many hours of the day on emails and phone calls - particularly to carry out laborious tasks like managing changes to members’ personal information, payment information, and more.

To solve this problem, Cuseum is excited to bring the benefits of customer self-service to the world of membership with Member Portal.

In the digital era, museums and cultural organizations face challenges like budget constraints, limited personnel, and declining visitor numbers. As 80% of museums view emerging technologies as critical success factors, many are turning to digital solutions to manage collections, engage audiences, and unlock revenue streams.

One avenue that holds particular potential is generative AI software like ChatGPT, which can process complex data, generate human-like results, and engage audiences in novel ways. From creative content marketing, to event promotion, to personalizing member communications, here are 9 ways ChatGPT can help boost acquisition, retention, engagement, and revenue across cultural organizations: