Word travels fast. And, in our modern, connected world, this is more apparent than ever. With the popularization of websites such as TripAdvisor and Yelp, online reviews have become a way for consumers to share their thoughts on places and businesses and to make sure they have the best experiences possible. These review websites can be just as valuable for museums and cultural attractions as they are for restaurants and hotels.
There are many ways that museums and cultural institutions can use technology to make their visitor experience both engaging and accessible to all ages and abilities. While many institutions have made accessibility a priority, a leading voice in this movement is the Denver Art Museum. While the museum offers many excellent programs to support visitors of all ages and abilities, through the creation of a Cuseum-powered mobile app, the museum made great strides in assisting visitors with vision and hearing impairments.
From dancing dogs to pop culture references, GIFs have added another element of fun to how we communicate in the digital age. Animated GIFs are like short, sweet, videos or digital flipbooks that allow images to come to life on your screen. While GIFs have been around since 1987 (they’re over 30 years old, and also known as “graphics interchange format”) they didn’t rise to mainstream popularity until the late 2000’s. Since their new rise to fame and everyday use, GIFs have not only redefined how we communicate over social networks, email, and SMS, but they have also presented themselves as a new tool to engage and educate audiences in the museum realm. This has led museums and cultural institutions to embrace GIFs as a way to bring their collections to life and engage younger, digital-centric audiences.
When most people think of innovation, their minds automatically wander to technology. While technology does undeniably play a large role in how museums drive innovation, there are also many other ways institutions can make strides in creative and experimental ways. Looking towards membership, this aspect of museums has remained fairly inline in what it has been for the past few decades. But, as the demographics and expectations of the population continue to evolve, museums must search for ways to experiment and break away from the traditional models.
At Cuseum, we’re deeply interested in how new technology and approaches impact the multitude of ways museums and cultural attractions interact and engage with their visitors. Over the past few years, we’ve watched many changes redefine how organizations think about digital engagement and the general expectations and behaviors of their visitors.
Technology is undeniably a big part of the world we live in today. From smartphones and social media to video streaming, technology has redefined the content we are exposed to and how we engage with it. With a large chunk of our days spent online, it comes as no surprise that many museums have begun to use social media and digital platforms to draw in audiences. This does not mean museums should stop trying to create an engaging in-person visitor experience; instead, it asks museums to extend the experience to the digital world with tools like the live stream. But before you hit the record button, we have come up with a few ideas on how your museum can leverage the power of the livestream!
Inspired by the Field Museum’s recent launch of an exciting new libation, let’s take a quick look back at the unique and creative partnerships that museums and brands have forged over the years. Many museums have been spinning up new brand partnerships as a way to create products that drive buzz, revenue, and capture the eye of their visitors and completely new audiences.
We’ve written a lot about why digital membership cards are so great for museums and really just about any type of membership organization (yes, they’re eco-friendly, accessible, and leverage mobile wallets), but what is the experience like for members? Time to flip the script and put yourself in your members’ shoes!
Creating an exceptional app is the first step to supercharging your visitor engagement, but a world-class app is no good unless your visitors know about it! We’re always on the lookout to see how members of the Cuseum family are introducing visitors to their apps so that we can share their great ideas. Read on to learn more about how the National Museum of Wildlife Art is making sure that every visitor who walks through the door knows about their app and has the tools to use it easily and effectively.
Cuseum’s Founder & CEO, Brendan Ciecko, was recently featured in IoT Playbook in an article exploring how Cuseum utilizes new technology to redefine the digital tour guide, while delving into the use of iBeacon technology.
If you’re reading this, you’re likely considering introducing digital membership cards to your organization and members or maybe you’re just interested in digital tools. Digital membership cards offer a great way to help reduce the costs associated with membership processing, including: card production, shipping, staff labor, direct mail, or promotional/renewal materials.
The key to success as a non-profit is having followers who believe in you and want to see your organization succeed! Whether they show their loyalty by participating in local arts programs, working with rescue animals, or volunteering at their neighborhood food pantry, supporters and advocates drive your organization to do better and do more.
When you think about the push to be eco-friendly and how you can help, what comes to mind? Using fewer to-go cups? Opting for paper over plastic grocery bags? Turning the lights off when you leave the room? You may never have considered your organization’s membership cards when you think of things that could be greener! But when it comes to the environment, every little bit counts, and switching out your plastic or paper membership cards for something with no environmental impact will not only save your organization time and money, it’s also great for the Earth!
In AAM’s January/February 2018 issue of Museum, they shared insider tips on how museum CEOs and board chairs can work together to optimize their fundraising capability. Read on to learn how to increase your fundraising efficiency and improve the bond between your trustees, board chair, and leadership team!
As museums continue to embrace digital tools to enhance their exhibits and visitor experiences, we’re grateful to take part in the never-ending dialogue and sharing of best practices around technology in the museum. How do we use technology effectively? How do we make sure that it complements the exhibit? And, sometimes most critically, can we afford it? We headed over to the deCordova Sculpture Park and Museum to take part in the Greater Boston Museum Educators Roundtable conversation on the topic.
Bitcoin has led the world on a roller-coaster ride of excitement and panic over the past several months as its value has shot around like a ball in a pinball machine! Let’s take a step back from biting our nails to look at the potential that cryptocurrencies hold for the museum world, as well as how some museums have already embraced this new trend and all the possibilities it has to offer!