Baltimore Museum of Art Launches Digital Membership with Cuseum

A Smart Shift Starts in Baltimore

The Baltimore Museum of Art (BMA) has launched its digital membership program through a new partnership with Cuseum. 

The initiative upgrades how the museum engages with its member community by offering a faster, more direct, and environmentally conscious experience. As museums nationwide modernize their operations, BMA joins peers like the Virginia Museum of Fine Arts, the Exploratorium, and the University of Michigan in adopting digital tools that improve both access and impact.

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One Hundred Years of Bold Moves+

Since its founding in 1914, the Baltimore Museum of Art has maintained a reputation for cultural leadership. Home to more than ninety-five thousand works of art, including the world’s largest collection of Henri Matisse, the museum draws over two hundred thousand visitors annually. With galleries dedicated to global collections—ranging from African and Asian art to contemporary commissions—the BMA has consistently redefined what it means to be a public museum. 

The institution has also made national headlines for its bold commitments to equity in acquisitions, free general admission, and its reinvestment in local artists and communities. Its historic building, designed by John Russell Pope, has undergone multiple expansions and renovations to support this evolving mission. In every decade of its operation, BMA has taken strategic steps that anticipate the needs of its audience and the expectations of its time.

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Membership That Lives on Your Phone

The Baltimore Museum of Art has introduced Digital Memberships through Cuseum, bringing a faster, more practical way for members to access their benefits. Instead of waiting for plastic cards to arrive by mail—or worrying about losing them—members now receive a digital card that lives on their smartphones.

This mobile-first format keeps membership details easily accessible. Members can view their status, see upcoming exhibitions, and receive renewal reminders directly through their digital wallet. With instant delivery, there’s no gap between joining and using benefits.

The shift also simplifies daily operations for museum staff. Eliminating physical cards reduces printing and postage costs, cuts down on replacement requests, and frees up time for more public-facing work. With Cuseum’s platform, the museum can manage memberships more efficiently—without sacrificing quality or connection.

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Why It’s More Than a Technical Update

Going digital reflects the BMA’s long-term commitment to sustainability and accessibility. For years, the museum has invested in environmental initiatives, from its exhibitions to capital improvements. Digital Membership now brings that same ethic to its membership program by cutting out paper, plastic, and unnecessary mailing.

More than convenience, this move expands access. Digital cards provide a low-barrier, always-available way for members to stay informed and engaged—whether they’re planning a visit or renewing their support.

By adopting a mobile-first approach, BMA isn’t just updating how members receive their cards. It’s strengthening the relationship between institution and community—one that extends beyond the gallery walls and into the everyday lives of its supporters.

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Ready to Rethink Your Membership Model?

Cultural institutions face mounting pressure to deliver more value while managing tighter resources. Digital Membership meets that challenge directly. For the Baltimore Museum of Art, this rollout is part of a longer arc of innovation—one that puts the visitor experience, staff capacity, and environmental responsibility on equal footing. 

If your institution is ready to bring membership into the mobile age while cutting costs and improving retention, book a demo with Cuseum today.

Cuseum Recognized on the 2024 Inc. 5000 List

Cuseum Recognized on the 2024 Inc. 5000 List

BOSTON, August 13, 2024 (Newswire.com) - Inc. revealed today that Cuseum is recognized on the 2024 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, Patagonia, and many other household-name brands gained their first national exposure as honorees on the Inc. 5000.

"It is a tremendous honor to be recognized by Inc. as one of America's fastest growing companies," said Brendan Ciecko, founder and CEO of Cuseum. "The industries we serve are undergoing significant changes especially around the adoption of new technologies to fulfill and further their missions. Our team has embraced this moment, enabling our customers to better serve their audiences with innovative and purpose-built solutions. The continued growth of Cuseum is a testament to the hard work of our team and the shared commitment of our customers to providing world-class experiences to everyone they serve and engage with.”

The Inc. 5000 class of 2024 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate is 1,637 percent.

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. All 5000 companies are featured on Inc.com starting Tuesday, August 13, 2024, and the top 500 appear in the new issue of Inc. magazine, available on newsstands beginning Tuesday, August 20, 2024.

Founded in 2014 by Brendan Ciecko, a 2008 Inc. 30 Under 30 honoree, Cuseum helps cultural attractions, non-profit organizations, and associations better engage their members, guests, and patrons. Cuseum’s award-winning software is used by over 500 customers to serve millions of members and visitors around the world.

Contact:
press@cuseum.com

More about Inc. and the Inc. 5000 

Methodology 
Companies on the 2024 Inc. 5000 are ranked according to percentage revenue growth from 2020 to 2023. To qualify, companies must have been founded and generating revenue by March 31, 2020. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2023. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2020 is $100,000; the minimum for 2023 is $2 million. 

About Inc. 
Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work achieves a monthly brand footprint of more than 40 million across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since its launch as the Inc. 100 in 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. For more information, visit www.inc.com.

About Cuseum
Cuseum helps organizations drive visitor, member, and patron engagement using digital tools. Cuseum's software platform makes it easy for museums, attractions, and nonprofits to publish mobile apps, generate digital membership cards, and leverage data insights. Headquartered in Boston, the company is backed by leading investors including Techstars. For more information visit www.cuseum.com.