In the digital era, museums and cultural organizations face challenges like budget constraints, limited personnel, and declining visitor numbers. As 80% of museums view emerging technologies as critical success factors, many are turning to digital solutions to manage collections, engage audiences, and unlock revenue streams.
One avenue that holds particular potential is generative AI software like ChatGPT, which can process complex data, generate human-like results, and engage audiences in novel ways. From creative content marketing, to event promotion, to personalizing member communications, here are 9 ways ChatGPT can help boost acquisition, retention, engagement, and revenue across cultural organizations: