From dancing dogs to pop culture references, GIFs have added another element of fun to how we communicate in the digital age. Animated GIFs are like short, sweet, videos or digital flipbooks that allow images to come to life on your screen. While GIFs have been around since 1987 (they’re over 30 years old, and also known as “graphics interchange format”) they didn’t rise to mainstream popularity until the late 2000’s. Since their new rise to fame and everyday use, GIFs have not only redefined how we communicate over social networks, email, and SMS, but they have also presented themselves as a new tool to engage and educate audiences in the museum realm. This has led museums and cultural institutions to embrace GIFs as a way to bring their collections to life and engage younger, digital-centric audiences.
Inspired by the Field Museum’s recent launch of an exciting new libation, let’s take a quick look back at the unique and creative partnerships that museums and brands have forged over the years. Many museums have been spinning up new brand partnerships as a way to create products that drive buzz, revenue, and capture the eye of their visitors and completely new audiences.