When most people think of innovation, their minds automatically wander to technology. While technology does undeniably play a large role in how museums drive innovation, there are also many other ways institutions can make strides in creative and experimental ways. Looking towards membership, this aspect of museums has remained fairly inline in what it has been for the past few decades. But, as the demographics and expectations of the population continue to evolve, museums must search for ways to experiment and break away from the traditional models.
We’ve written a lot about why digital membership cards are so great for museums and really just about any type of membership organization (yes, they’re eco-friendly, accessible, and leverage mobile wallets), but what is the experience like for members? Time to flip the script and put yourself in your members’ shoes!
In our last post, we discussed how digital membership cards are a great way to streamline the membership process. By providing digital cards via the mobile wallet, organizations can reduce the number of steps members need to take to access their cards and provide a frictionless experience.