Putting Yourself in Your Members' Shoes (or Phones) With Digital Membership Cards

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We’ve written a lot about why digital membership cards are so great for museums and really just about any type of membership organization (yes, they’re eco-friendly, accessible, and leverage mobile wallets), but what is the experience like for members? Time to flip the script and put yourself in your members’ shoes! 

Some of the biggest perks of memberships (aside from reduced or free admission!) are all of the extra ways that the organization you’re supporting shows their love for you. Sometimes they offer early-access registration for special events, guest passes, or discounts at the gift shop and cafe. You may be thrilled about these benefits when you first sign up for your membership, but how often do you actually remember to use them? That’s where digital membership cards come in. 

How do digital cards help you remember your benefits?

Well, they’re not constrained by physical space or the size of your wallet, so the organization can list all of your benefits on the back, even if it’s a long list (and we hope it is!). But it goes way beyond that. When you’re onsite, you can receive special promotional messages via your membership card to ensure that you never miss out on any benefits or special events. There’s no longer any need to worry that you’re not making the most of your membership!

Picture this: you’re walking through the local zoo with your family after a morning of exploring with your kids. Everybody’s hungry, and you’re headed out to try to find lunch, when your phone vibrates with a notification. You pull it out of your pocket to see a message on the screen: “Don’t forget, your membership entitles you to a 15% discount at the café!” Lunch solved. 🍽️

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Or, when you’re finally dragging yourself away from the newest Impressionism exhibit, a message pops up on your phone: “Register for members-only Gala next week.” Now you’re looking forward to the party! 🎉 

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The museum may even decide to surprise you. Just imagine receiving, “It’s our 50th birthday! Don’t forget to stop by the gift shop on your way out for a special treat.” 

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There’s no limit to what special messages that organizations may want to send their members, and now they have an easy way to it, through notifications on digital membership cards that are triggered by GPS location or on-site proximity-awareness (thanks to iBeacon). Yet another reason for your members to come back soon! 

Museums, aquariums, zoos, and any attraction with a membership program, we know you want to show your members some love ❤️, and you probably already have ideas brewing about what carefully crafted messages you’d like to send when your members visit. With all the effort you put into designing and creating their membership benefits, make sure they don’t forget about them!

Click here to chat with a Cuseum expert about how digital membership cards can help you better connect with your members and improve your membership process!