5 Easy Ways to Increase Your Digital Membership Card Adoption Rates

Congratulations – your Digital Membership program is up and running! Now, you want to ensure your valued membership base gets the news, and is fully empowered to install their digital card and access their membership benefits.

If you’re looking to increase the adoption rate of your digital membership cards after you launch, here are 5 easy communication strategies that can help set you and your members up for success with digital!

7 Reasons to Launch Digital Memberships During COVID-19 (and Closures!)

The COVID-19 pandemic has been full of stops and starts for cultural institutions. Depending on their location, public health guidelines, and the type of organization, museums, zoos, aquariums, and gardens may be facing difficulties like capacity limitations, intermittent closures, operations challenges, and more. Membership and development departments have been hit particularly hard. From keeping up with membership card fulfillment during extended remote work, struggling with tight budgets and staff cuts, declining renewal rates, managing membership extensions, maintaining communication with members, to facilitating a positive onsite experience, membership departments have faced no shortage of setbacks throughout the pandemic.

Whether your museum is fully reopened, yet to reopen, or anywhere in between, Digital Membership Cards can help. Read on to discover 7 ways digital memberships are helping organizations adapt their membership program in the age of COVID-19:

5 Cuseum Success Stories to Inspire Your Membership Program

In the past several years, and even more since 2020, we’ve witnessed an explosion of innovation in membership programs across a wide range of cultural organizations. Many institutions have chosen to modernize their membership programs by launching Digital Membership Cards with Cuseum, and we couldn’t be more proud and excited to witness so many museums move their membership programs into the digital era. We’re also inspired by the multitude of creative membership initiatives that Cuseum partners have spearheaded to keep membership relevant and deepen engagement with constituents.

If you’re looking to update your membership program, make the most of your Digital Membership Cards, and/or experiment with new ways to engage members, check out five Cuseum partner success stories to inspire you!

Cuseum Receives U.S. Patent for New Contactless Venue Admission Technology

Cuseum announced today the issuance of United States Patent No. 10,827,353 related to a new system for contactless venue admission. This latest patent represents the company’s dedication to delivering pioneering solutions that offer convenience and efficiency, as well as respond to the new challenges and demands faced by venues due to the COVID-19 pandemic.

Webinar Highlights: Making the Most of Giving Tuesday as a Cultural Organization

Since the onset of the COVID-19 pandemic, cultural organizations of all kinds have faced disruptions to their operations, fundraising, and budgets. As a result, occasions like Giving Tuesday are important opportunities to engage constituents, raise awareness, and generate support for your organization. How do you make the most of Giving Tuesday? How do you develop effective campaigns to reach your audience and donors? How does this fit into your end-of-year strategy?

Join Dan Sullivan (Head of Growth & Partnerships @ Cuseum), Michelle Klein (Assistant Director of Development @ Museum of Latin American Art), Erin Scheckenbach (Director of Fellowship & Member Relations @ Mütter Museum) & Danielle McCausland (Development Manager @ Potawatomi Zoo) as they discuss best practices around Giving Tuesday in 2020. This webinar will explore campaign ideas, messaging, internal collaboration, and more in order to ensure a successful Giving Tuesday for your organization.

Watch the full recording here.

Read the highlights below.

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