Cuseum for ROLLER Users

Supercharge Your Guest Experience Flywheel with Instant Mobile Wallet Credentials

If your attraction, museum, zoo, or family entertainment center uses ROLLER, your operations are powered by the industry leader in high-volume, cloud-based Ticketing & Venue Management. Venue managers and hospitality teams rely on ROLLER to streamline their "Guest Experience Flywheel"—managing everything from progressive online checkouts and capacity-managed timed ticketing to integrated Point of Sale (POS) terminals, self-service kiosks (SSK), and digital waivers.

Cuseum acts as the premium mobile identity and engagement layer that sits directly over your ROLLER database. Instead of forcing recurring visitors or season pass holders to wait in long admission queues or hunt through their email inbox for a PDF confirmation, Cuseum converts your ROLLER records into secure, automated Digital Membership Cards and Season Passes delivered straight to Apple Wallet and Google Wallet. This allows your venue to remove entry bottlenecks, reduce print overhead, and maximize recurring revenue without disrupting your core back-of-house workflow.

Workflow Harmony: Expanding Your All-in-One Venue Infrastructure

A "Customer Stack" alignment means recognizing that your ticketing engine and POS infrastructure are the heart of your daily operations. Cuseum doesn't create data silos; we synchronize with your existing tools to ensure guest validation is instant and friction-free.

  • Friction-Free Mobile Fulfillment: ROLLER specializes in high-conversion checkouts and automated subscription billing for memberships. Cuseum captures that transactional data immediately. The moment a guest signs a membership agreement or completes an online pass purchase, Cuseum triggers an automated mobile credential delivery straight to their smartphone.

  • Instant Validation at Kiosks & POS: ROLLER's POS interface and Self-Service Kiosks (SSK) are engineered to keep entry lines moving fast. Cuseum's digital wallet passes display scannable QR codes or barcodes that match your ROLLER system database. Front-gate staff or unattended kiosks can scan a visitor's phone screen in less than two seconds, validating entry parameters and instantly registering attendance logs.

  • Personalized Frontline Service via Guest Flags: ROLLER tracks member histories and alerts staff to VIP guests using active guest flags. Cuseum matches this level of personalization on the guest-facing side. Use your system segments to dynamically update the text on the "Back of Card" to reflect their unique tier privileges, retail discounts, or special event invitations.

  • Multi-Venue Brand Consistency: For attraction groups managing operations across multiple locations from a central HQ account, Cuseum scales effortlessly. You can manage location-specific branding, separate regional admission benefits, and unique venue configurations under a single, unified interface.

The Strategic ROI for Venue & Experience Operations

  • Eliminate the Front-Gate Queue Bottleneck

  • Forcing guests to stand in line to print a physical plastic card or verify identity data drains your administrative staff and ruins the arrival experience. Transitioning your pass fulfillment over to Cuseum allows your team to automate credential delivery entirely, ensuring guests arrive at your gate "scan-ready" with their digital passes already saved to their native wallets.

  • Extend the Guest Flywheel Past the Exit Gate

  • Your relationship with a visitor shouldn't end when they walk out your doors. Cuseum's digital wallet passes establish an always-on, direct-to-device communication channel. Use targeted, location-aware mobile push notifications to alert pass holders to upcoming holiday events, retail inventory sales, or limited-time membership renewal incentives—driving high repeat visitation and lower customer acquisition costs.

  • Eco-Friendly and Scalable Venue Growth

  • Ditch the rising material costs, printing delays, and shipping overhead of traditional legacy passes. Digital wallet passes offer a sustainable, eco-conscious alternative that appeals to modern, mobile-first audiences. Any changes to a guest’s membership status, upgrade tier, or expiration dates update dynamically on their phone pass in real time.

Enterprise-Grade Trust, Security & Compliance

  • Cloud Infrastructure Reliability: Cuseum is a cloud service hosted entirely on secure AWS infrastructure featuring premier ISO 27001 and SOC certifications to guarantee near-100% availability for your front gate.

  • Strict Privacy Protocols: Every data transaction is fully encrypted in transit (via SSL/TLS 1.2+) and at rest, maintaining rigid compliance with international data protective standards like GDPR and CCPA.

  • Our Data Mandate: We value security as an internal banner metric for software performance. Cuseum operates under a non-negotiable directive: we never sell, share, or lease your organizational or constituent data.

Learn more

🚀 A Richer Ecosystem of Add-Ons

  • Mobile Engagement Platform: A dedicated suite of tools to guide the visitor experience on-site.

  • Digital Storytelling Tools: Bring your exhibits and campuses to life with AR solutions that go far beyond standard digital passes.

  • SMS & Text Messaging Software: Communicate directly and urgently with your members, bypassing the noise of crowded email inboxes.

  • Advanced Loyalty & Rewards: Native solutions designed specifically for cultural patron and alumni behavior.

Large and small organizations trust Cuseum


“[Digital membership cards] are easy and modern for museums like ours that are moving into a digital focus over traditional paper methods.”

 

- Brad Ingles, Membership and Community Partnerships Manager at Museum of Contemporary Art Denver


Ready to Transform Your Museum Membership Program?

FAQS

  • Digital membership cards are electronic versions of traditional membership cards. Once a member signs up or renews, they receive a personalized digital card directly on their smartphone via email or SMS. These cards can be stored in their phone’s wallet app (Apple Wallet or Google Wallet) for easy access and always remain up to date.


  • Digital membership cards are delivered instantly through multiple distribution channels:

    • Email: Members receive an email with a link to download the card directly to their phone.

    • SMS/Text: A text message with a direct link to their digital card.

    • Member Portal: Cards can be accessed and downloaded from a member login page if applicable.

    You can customize the delivery method based on your organization’s preferences.

  • Downloading and using a digital membership card is easy:

    1. Members receive a link via email or SMS.

    2. They tap the link, which opens their personalized digital card.

    3. On iPhones, they can add it to Apple Wallet. On Android devices, they can save it to Google Wallet or access it via the link anytime.

    Once saved, members can easily show their card for benefits, event access, or discounts.

  • Yes, our digital membership cards integrate seamlessly with most major CRM and membership management systems. This ensures that member data stays up to date and allows for the automatic generation and distribution of cards when members sign up, renew, or upgrade their membership.

    We support direct integration with popular CRMs, including:

    • Salesforce

    • Blackbaud Altru + Raiser’s Edge NXT

    • Tessitura Network

    • PatronManager

    • NEON CRM

    • Spektrix

    • ACME Ticketing

    Additionally, through Zapier, we can connect with over 700+ CRMs and apps for customized workflows. This includes platforms like:

    • Dynamics 365

    • Bloomerang

    • Kindful

    • Salsa CRM

    • Keela

    • HubSpot

    • SugarCRM

    • iMIS

    If your CRM isn’t listed, don’t worry—we offer custom integration solutions to meet your specific needs.

  • Absolutely! Your digital membership card can be fully customized to reflect your museum’s brand. This includes your logo, brand colors, and personalized fields for member information, expiration dates, and more. You can even add links to exclusive offers, event calendars, or social media pages.

  • No problem! Since digital cards are stored on the member’s phone, they are less likely to be lost than physical cards. However, if a member deletes their card or loses their device, they can easily retrieve it by:

    • Accessing the original email or SMS with the download link.

    • Contacting your membership team for a new link.

  • Our digital membership cards are highly secure. They are generated with unique identifiers to ensure that only the intended recipient can access them. Additionally, sensitive information is protected with advanced encryption, and member data is never shared with third parties.

  • Yes! You can add dynamic content to your digital cards, such as:

    • Event Reminders: Notify members of upcoming exhibitions or exclusive events.

    • Special Offers: Offer discounts or perks to members and update them in real-time.

    • Renewal Notices: Automatically remind members when it’s time to renew their membership.

  • Most organizations can launch their digital membership cards within a few days. Our team will guide you through the setup process, including integration with your CRM and customization of the card design. Once the system is live, cards can be generated and distributed automatically.

  • Yes! Digital membership cards are compatible with both iOS and Android devices. Members with iPhones can store their cards in Apple Wallet, while Android users can use Google Wallet or save the card link for easy access.

Join the Growing List of Museums Using Digital Membership Cards

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