Cuseum for AudienceView Users
Synchronize Your Event Commerce Engine with High-Performance Mobile Wallet Passes
If your theater, performing arts center, museum, or live-event venue uses AudienceView, your operations rely on one of the most comprehensive platforms for unified ticketing, fundraising, and customer relationship management. Box office managers, marketing directors, and development leaders count on AudienceView (including AudienceView Unlimited and AudienceView Professional) to process complex timed-admissions, manage flexible subscription packages, and coordinate integrated e-commerce sales for merchandise, parking, and concessions under a single, data-rich ecosystem.
Cuseum acts as a high-performance identity and engagement layer built to sit naturally right on top of your AudienceView database. We provide a mobile system of engagement that transforms your backend transactional updates into secure Digital Membership Cards and Season Passes saved directly to Apple Wallet and Google Wallet. By extracting data patterns the moment a sale settles or a registration closes, Cuseum delivers frictionless mobile access to your patrons, simplifying frontline entries and enriching your central CRM without introducing any administrative friction.
Frontline Integration Framework: Unifying In-Person Check-Ins and E-Commerce
An optimized technology architecture means your central database must remain the ultimate source of truth. Cuseum does not duplicate profiles or break your existing operational silos; instead, we capture active transaction outputs to extend your audience communication straight onto their mobile devices.
Instant Wallet Generation Post-Checkout: AudienceView specializes in friction-free, white-label purchase paths that allow event-goers to bundle premium seat holds, add-on merchandise, or donation gifts in a single checkout flow. Cuseum captures that exact transaction velocity. The second a guest completes their online order, Cuseum automatically generates and delivers custom mobile wallet passes via email, matching their peak emotional excitement at the point of purchase.
Rapid Electronic Scans at Box Office Registers: AudienceView is engineered to keep admissions moving fast via electronic check-ins and handheld hardware devices. Cuseum’s digital wallet passes feature high-contrast, universal barcodes that correspond directly to your live event manifests and ticketing logs. Ticket collectors can validate an entry parameter or verify a membership tier in seconds, automatically logging attendance histories and checking off profiles.
Activating Dynamic "Back of Card" Bulletin Boards: Ditch the static limitations of legacy paper tickets or plastic badges. Cuseum turns the reverse text panel of every smartphone pass into a live information space. Marketing coordinators can update these fields dynamically to mirror your active AudienceView promotional codes, include deep links to upcoming product storefronts, or push exclusive package-holder announcements on demand.
Enriching Marketing Automation Data: AudienceView incorporates advanced marketing suites (including Audience Republic features) to help venues understand and grow their audiences. Because Cuseum tracks mobile pass download records, retention metrics, and real-world gate check-in logs, it contributes clean physical-world identifiers that flow directly back into your primary user databases, creating a true 360-degree view of your community.
Operational Revenue Metrics: Boosting Retention & Patron Yield
Wipe Out Front-Gate Box Office Bottlenecks
Forcing regular subscription holders, high-tier donors, or local families to stand in long physical lines to print paper vouchers or check account lists drains seasonal frontline staff and dampens the arrival experience. Transitioning your pass distribution to Cuseum automates credential delivery entirely, ensuring your audiences arrive at your venue fully prepared with their digital passes already saved to their native smartphone wallets.
Capitalize on In-Venue Upselling and Secondary Spending
AudienceView specializes in event commerce "beyond the ticket," helping you increase the average spend per attendee by tracking their desire for indulgence across retail shops, cafes, and VIP bars. Cuseum complements this monetization strategy by providing targeted, location-aware mobile push notifications sent directly to the device home screen. Alert passholders to flash merchandise sales, exclusive pre-show drink markdowns, or surprise exhibition updates exactly when they are inside your facility.
Eco-Friendly and Highly Scalable Infrastructure Growth
Remove the heavy overhead costs, shipping delays, and equipment maintenance dependencies associated with old-school plastic badge processing. Digital wallet cards offer a sustainable, eco-conscious alternative that aligns with the values of modern, mobile-first audiences. Any future administrative modifications made to a constituent’s tier privileges, renewal dates, or family package bounds update dynamically on their device pass in real time.
Platform Integrity, Security, and Compliance
AWS Cloud Resilience: Cuseum is a cloud platform deployed entirely on secure AWS architecture backed by premier ISO 27001 and SOC certifications to guarantee near-100% platform availability during your peak operational seasons.
Advanced Encryption Standards: All active transmissions are fully encrypted both in transit (via SSL/TLS 1.2+) and at rest, maintaining strict conformity with international data frameworks like GDPR and CCPA.
Data Privacy Directive: We treat information security as a primary indicator of product success. Cuseum operates under a strict corporate mandate: we never sell, share, or lease your organizational or constituent data.
🚀 A Richer Ecosystem of Add-Ons
Mobile Engagement Platform: A dedicated suite of tools to guide the visitor experience on-site.
Digital Storytelling Tools: Bring your exhibits and campuses to life with AR solutions that go far beyond standard digital passes.
SMS & Text Messaging Software: Communicate directly and urgently with your members, bypassing the noise of crowded email inboxes.
Advanced Loyalty & Rewards: Native solutions designed specifically for cultural patron and alumni behavior.
Large and small organizations trust Cuseum
“[Digital membership cards] are easy and modern for museums like ours that are moving into a digital focus over traditional paper methods.”
- Brad Ingles, Membership and Community Partnerships Manager at Museum of Contemporary Art Denver
Ready to Transform Your Museum Membership Program?
FAQS
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Digital membership cards are electronic versions of traditional membership cards. Once a member signs up or renews, they receive a personalized digital card directly on their smartphone via email or SMS. These cards can be stored in their phone’s wallet app (Apple Wallet or Google Wallet) for easy access and always remain up to date.
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Digital membership cards are delivered instantly through multiple distribution channels:
• Email: Members receive an email with a link to download the card directly to their phone.
• SMS/Text: A text message with a direct link to their digital card.
• Member Portal: Cards can be accessed and downloaded from a member login page if applicable.
You can customize the delivery method based on your organization’s preferences.
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Downloading and using a digital membership card is easy:
1. Members receive a link via email or SMS.
2. They tap the link, which opens their personalized digital card.
3. On iPhones, they can add it to Apple Wallet. On Android devices, they can save it to Google Wallet or access it via the link anytime.
Once saved, members can easily show their card for benefits, event access, or discounts.
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Yes, our digital membership cards integrate seamlessly with most major CRM and membership management systems. This ensures that member data stays up to date and allows for the automatic generation and distribution of cards when members sign up, renew, or upgrade their membership.
We support direct integration with popular CRMs, including:
• Salesforce
• Blackbaud Altru + Raiser’s Edge NXT
• Tessitura Network
• PatronManager
• NEON CRM
• Spektrix
• ACME Ticketing
Additionally, through Zapier, we can connect with over 700+ CRMs and apps for customized workflows. This includes platforms like:
• Dynamics 365
• Bloomerang
• Kindful
• Salsa CRM
• Keela
• HubSpot
• SugarCRM
• iMIS
If your CRM isn’t listed, don’t worry—we offer custom integration solutions to meet your specific needs.
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Absolutely! Your digital membership card can be fully customized to reflect your museum’s brand. This includes your logo, brand colors, and personalized fields for member information, expiration dates, and more. You can even add links to exclusive offers, event calendars, or social media pages.
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No problem! Since digital cards are stored on the member’s phone, they are less likely to be lost than physical cards. However, if a member deletes their card or loses their device, they can easily retrieve it by:
• Accessing the original email or SMS with the download link.
• Contacting your membership team for a new link.
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Our digital membership cards are highly secure. They are generated with unique identifiers to ensure that only the intended recipient can access them. Additionally, sensitive information is protected with advanced encryption, and member data is never shared with third parties.
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Yes! You can add dynamic content to your digital cards, such as:
• Event Reminders: Notify members of upcoming exhibitions or exclusive events.
• Special Offers: Offer discounts or perks to members and update them in real-time.
• Renewal Notices: Automatically remind members when it’s time to renew their membership.
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Most organizations can launch their digital membership cards within a few days. Our team will guide you through the setup process, including integration with your CRM and customization of the card design. Once the system is live, cards can be generated and distributed automatically.
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Yes! Digital membership cards are compatible with both iOS and Android devices. Members with iPhones can store their cards in Apple Wallet, while Android users can use Google Wallet or save the card link for easy access.
