Cuseum for RocketRez Users
Optimize Your Omnichannel Sales and POS Infrastructure with Interactive Mobile Wallet Solutions
If your tour, aquarium, zoo, or high-traffic attraction relies on RocketRez, your back-of-house workflow is powered by an enterprise-grade engine built for high-volume operations. Operations managers and guest experience directors count on RocketRez to unify complex timed-entry ticketing, retail merchandise inventory, food & beverage concessions, and event scheduling under a single unified database. With its lightning-fast Smarter POS terminals and real-time inventory sync, RocketRez prevents overbookings and keeps guest lines moving rapidly across your entire facility.
Cuseum acts as the premium mobile identity and engagement layer that fits perfectly over your active RocketRez infrastructure. While RocketRez serves as your centralized system of record for Ticketing, Commerce + POS, Cuseum extends that transactional data right into the palms of your visitors' hands. We transform your membership databases and season pass records into beautifully branded Digital Membership Cards and contactless passes delivered directly to Apple Wallet and Google Wallet. This operational harmony lets your team optimize front-gate arrivals, eliminate processing delays, and capture deep behavioral insights without ever disrupting your live inventory states or back-office reporting.
Workflow Harmony: Unifying Your Frontline Commerce Without Friction
A "Customer Stack" alignment means understanding that your ticketing, retail, and concessions configurations are the lifeblood of your daily revenue. Cuseum does not duplicate or conflict with your core database; instead, we integrate smoothly alongside it to add an interactive, mobile-first layer to your venue operations.
Frictionless Sync with Direct Online Sales: RocketRez features a customizable Web Engine that processes online ticketing orders, membership subscriptions, and bundled promotions. Cuseum captures these web conversions instantly. The moment a guest signs up for a membership tier or updates their subscription online, our integration triggers an automated, instant digital credential delivery via email.
Rapid Scan Validation at Smarter POS Terminals: RocketRez’s POS interface is optimized for mobile-ready, on-the-go sales via iPads, tablets, or stationary counters. Cuseum’s digital wallet passes display crisp, universal barcodes configured to work with your existing scanner peripherals. Front-gate cashiers can scan a visitor’s phone screen in seconds, instantly verifying entry privileges and automatically applying member-only retail or dining discounts at checkout.
Coordinating with Relay AI Guest Communication: RocketRez's built-in AI communication tool, Relay, connects with visitors via text messages before, during, and after their visit. Cuseum complements these mobile sequences. When Relay fires off an automated SMS reminder or a localized promotional offer, the member can quickly open their Cuseum digital card to review active benefits or tap directly into your booking pages for quick add-on purchases.
Enriching RocketRez Insights and Power BI: RocketRez provides cross-departmental tracking via RocketRez Insights, featuring period-over-period reporting and personalized dashboard views. Because Cuseum records digital pass downloads, retention rates, and real-world gate scans, these metrics contribute clean physical engagement data that helps your operations team build a true 360-degree view of member value.
The Strategic ROI for Venue & Revenue Operations
Eliminate the Front-Gate Queue Bottleneck
Forcing returning passholders or VIP members to stand in long lines to print physical plastic badges or verify account statuses drains your seasonal frontline staff and damages the initial arrival experience. Shifting your fulfillment over to Cuseum enables your venue to automate credential delivery entirely, ensuring your visitors arrive at the turnstiles completely "scan-ready" with their digital passes already saved to their native wallets.
Maximize Per-Guest Yield and Secondary Spending
Ditch the limitations of static, silent legacy cards. Cuseum turns every digital wallet pass into a dynamic, text-based notice board. By utilizing targeted, location-aware mobile push notifications sent directly to the user's phone screen, you can guide passholders toward underutilized dining areas, notify them of flash merchandise sales in the gift shop, or promote premium add-on tours while they are on-site.
Eco-Friendly and Scalable Operational Growth
Remove the heavy operational material costs, card printer maintenance, and postage fees associated with traditional fulfillment. Digital wallet cards offer a sustainable, eco-conscious alternative that appeals to modern, mobile-first audiences. Any updates made to a guest's membership level, tier exceptions, or expiration timelines reflect automatically on their smartphone pass in real time.
Enterprise-Grade Trust, Security & Compliance
Cloud Infrastructure Resilience: Cuseum is a cloud platform hosted entirely on secure AWS architecture backed by top-tier ISO 27001 and SOC certifications to ensure near-100% platform availability during your absolute peak operational seasons.
Rigorous Privacy Guardrails: In complete alignment with RocketRez’s enterprise data controls, Cuseum encrypts all active data transmissions in transit (via SSL/TLS 1.2+) and at rest, maintaining strict conformity with global privacy frameworks like GDPR and CCPA.
Our Data Mandate: We treat information security as a primary indicator of product success. Cuseum operates under a non-negotiable directive: we never sell, share, or lease your organizational or constituent data.
🚀 A Richer Ecosystem of Add-Ons
Mobile Engagement Platform: A dedicated suite of tools to guide the visitor experience on-site.
Digital Storytelling Tools: Bring your exhibits and campuses to life with AR solutions that go far beyond standard digital passes.
SMS & Text Messaging Software: Communicate directly and urgently with your members, bypassing the noise of crowded email inboxes.
Advanced Loyalty & Rewards: Native solutions designed specifically for cultural patron and alumni behavior.
Large and small organizations trust Cuseum
“[Digital membership cards] are easy and modern for museums like ours that are moving into a digital focus over traditional paper methods.”
- Brad Ingles, Membership and Community Partnerships Manager at Museum of Contemporary Art Denver
Ready to Transform Your Museum Membership Program?
FAQS
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Digital membership cards are electronic versions of traditional membership cards. Once a member signs up or renews, they receive a personalized digital card directly on their smartphone via email or SMS. These cards can be stored in their phone’s wallet app (Apple Wallet or Google Wallet) for easy access and always remain up to date.
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Digital membership cards are delivered instantly through multiple distribution channels:
• Email: Members receive an email with a link to download the card directly to their phone.
• SMS/Text: A text message with a direct link to their digital card.
• Member Portal: Cards can be accessed and downloaded from a member login page if applicable.
You can customize the delivery method based on your organization’s preferences.
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Downloading and using a digital membership card is easy:
1. Members receive a link via email or SMS.
2. They tap the link, which opens their personalized digital card.
3. On iPhones, they can add it to Apple Wallet. On Android devices, they can save it to Google Wallet or access it via the link anytime.
Once saved, members can easily show their card for benefits, event access, or discounts.
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Yes, our digital membership cards integrate seamlessly with most major CRM and membership management systems. This ensures that member data stays up to date and allows for the automatic generation and distribution of cards when members sign up, renew, or upgrade their membership.
We support direct integration with popular CRMs, including:
• Salesforce
• Blackbaud Altru + Raiser’s Edge NXT
• Tessitura Network
• PatronManager
• NEON CRM
• Spektrix
• ACME Ticketing
Additionally, through Zapier, we can connect with over 700+ CRMs and apps for customized workflows. This includes platforms like:
• Dynamics 365
• Bloomerang
• Kindful
• Salsa CRM
• Keela
• HubSpot
• SugarCRM
• iMIS
If your CRM isn’t listed, don’t worry—we offer custom integration solutions to meet your specific needs.
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Absolutely! Your digital membership card can be fully customized to reflect your museum’s brand. This includes your logo, brand colors, and personalized fields for member information, expiration dates, and more. You can even add links to exclusive offers, event calendars, or social media pages.
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No problem! Since digital cards are stored on the member’s phone, they are less likely to be lost than physical cards. However, if a member deletes their card or loses their device, they can easily retrieve it by:
• Accessing the original email or SMS with the download link.
• Contacting your membership team for a new link.
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Our digital membership cards are highly secure. They are generated with unique identifiers to ensure that only the intended recipient can access them. Additionally, sensitive information is protected with advanced encryption, and member data is never shared with third parties.
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Yes! You can add dynamic content to your digital cards, such as:
• Event Reminders: Notify members of upcoming exhibitions or exclusive events.
• Special Offers: Offer discounts or perks to members and update them in real-time.
• Renewal Notices: Automatically remind members when it’s time to renew their membership.
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Most organizations can launch their digital membership cards within a few days. Our team will guide you through the setup process, including integration with your CRM and customization of the card design. Once the system is live, cards can be generated and distributed automatically.
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Yes! Digital membership cards are compatible with both iOS and Android devices. Members with iPhones can store their cards in Apple Wallet, while Android users can use Google Wallet or save the card link for easy access.
