Cuseum for MuseumHub Users
Optimize Your HubSpot-Powered Museum Operating System with Rich Mobile Wallet Engagement
If your cultural institution utilizes MuseumHub—the modern museum management system developed by the Nonprofit Tech Shop—your entire operation runs on the world’s most innovative customer relationship management (CRM) platform. By centralizing timed-entry ticketing, member portfolios, and moves-management fundraising directly onto HubSpot, MuseumHub establishes a true "Golden Record" for every single visitor. Your team can move away from fragmented, legacy databases and operate inside a fast-paced cloud ecosystem that updates automatically.
Cuseum serves as the ultimate front-of-house mobile identity and experience layer to complement your MuseumHub architecture. While MuseumHub builds your primary backend system of record on HubSpot, Cuseum delivers an interactive system of engagement straight to your visitors' smartphones. We convert your unified membership data into beautiful Digital Membership Cards and interactive passes saved directly into Apple Wallet and Google Wallet. This workflow harmony lets you upgrade your patron check-in experience, automate material fulfillment, and capture deep on-site behavior signals without adding any technical debt to your HubSpot pipeline.
Workflow Harmony: Extending the "Golden Record" into the Mobile Wallet
A "Customer Stack" alignment means honoring the platform that holds your primary data records. Cuseum does not create disconnected informational silos; instead, we integrate smoothly with your HubSpot-backed ecosystem, ensuring that physical-world interactions automatically enrich your central database profiles.
Instant Digital Membership Fulfillment: MuseumHub manages active membership lifecycles, auto-renewals, and portal tier structures natively within HubSpot. Cuseum instantly maps to these database properties. The moment a member buys, renews, or updates their profile on your web store or via a phone order, Cuseum generates and delivers their custom mobile wallet pass automatically, cutting out manual administrative steps.
Frictionless Entry and Kiosk Scanning: MuseumHub’s ticketing module handles timed entry, capacity tracking, and Point of Sale (POS) allocations. Cuseum’s digital wallet cards display crisp, universal barcodes configured to work with your existing scanner peripherals and thermal receipt setups. Frontline attendants can scan a visitor's phone in seconds, automatically applying tier-specific discounts and logging the attendance history into your HubSpot dashboard.
Automate Outreach with HubSpot Workflows: Capitalize on the true strength of your MuseumHub core—HubSpot’s automated marketing engine. Because Cuseum feeds real-time download and pass activation signals back to your CRM, you can configure HubSpot workflows to send text messages or email tracks the second a guest saves their card or scans through your main entrance.
Turn Passes Into Live Notice Boards: Ditch the static limitations of legacy plastic or paper vouchers. Cuseum utilizes the "Back of Card" text area on digital passes to host live, dynamic messaging. You can change links on demand to point members directly toward upcoming field trip sign-ups, corporate matching portals, or targeted donation forms built inside your MuseumHub platform.
The Strategic ROI for Modern Museum Technology Leaders
Eliminate Printing & Postal Overhead
Compiling lists, printing paper vouchers, and managing physical postal mailings creates an intensive administrative backlog during peak seasonal membership drives. Transitioning your fulfillment over to Cuseum enables your team to clear massive volume spikes in minutes rather than weeks. This drives down material costs, saving thousands in annual printing and postage fees while offering a sustainable alternative that appeals to modern, mobile-first audiences.
Maximize Retention with Direct Push Messages
As traditional email inboxes become increasingly crowded, standing out requires an aggressive omni-channel approach. Cuseum complements your standard email marketing by giving you an alternative, direct-to-device communication path. By employing on-demand, location-aware mobile push notifications sent straight to a user's smartphone screen, you can alert cardholders to exclusive member previews, flash museum store sales, or upcoming renewal dates right when they stand near your facility.
Evidence-Based Engagement Analytics
Stop trying to guess which promotional pushes truly impact your gate numbers. By combining MuseumHub’s business intelligence filters with Cuseum’s real-world check-in analytics, your digital department can accurately trace how a specific social post or email campaign converts into an active gate scan or a recurring pass download. Use these insights to refine your segmentation, drop underperforming strategies, and invest in the paths that drive community interaction.
Enterprise-Grade Trust, Security & Compliance
Cloud Infrastructure Resilience: Cuseum is a cloud service deployed entirely on secure AWS architecture backed by top-tier ISO 27001 and SOC certifications to guarantee near-100% platform availability for high-volume entry gates.
Rigorous Privacy Compliance: Data transfers are fully encrypted both in transit (via SSL/TLS 1.2+) and at rest, maintaining rigid conformity with international regulatory frameworks like GDPR and CCPA.
Our Data Mandate: We treat information security as a primary indicator of product success. Cuseum operates under a non-negotiable directive: we never sell, share, or lease your organizational or constituent data.
🚀 A Richer Ecosystem of Add-Ons
Mobile Engagement Platform: A dedicated suite of tools to guide the visitor experience on-site.
Digital Storytelling Tools: Bring your exhibits and campuses to life with AR solutions that go far beyond standard digital passes.
SMS & Text Messaging Software: Communicate directly and urgently with your members, bypassing the noise of crowded email inboxes.
Advanced Loyalty & Rewards: Native solutions designed specifically for cultural patron and alumni behavior.
Large and small organizations trust Cuseum
“[Digital membership cards] are easy and modern for museums like ours that are moving into a digital focus over traditional paper methods.”
- Brad Ingles, Membership and Community Partnerships Manager at Museum of Contemporary Art Denver
Ready to Transform Your Museum Membership Program?
FAQS
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Digital membership cards are electronic versions of traditional membership cards. Once a member signs up or renews, they receive a personalized digital card directly on their smartphone via email or SMS. These cards can be stored in their phone’s wallet app (Apple Wallet or Google Wallet) for easy access and always remain up to date.
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Digital membership cards are delivered instantly through multiple distribution channels:
• Email: Members receive an email with a link to download the card directly to their phone.
• SMS/Text: A text message with a direct link to their digital card.
• Member Portal: Cards can be accessed and downloaded from a member login page if applicable.
You can customize the delivery method based on your organization’s preferences.
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Downloading and using a digital membership card is easy:
1. Members receive a link via email or SMS.
2. They tap the link, which opens their personalized digital card.
3. On iPhones, they can add it to Apple Wallet. On Android devices, they can save it to Google Wallet or access it via the link anytime.
Once saved, members can easily show their card for benefits, event access, or discounts.
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Yes, our digital membership cards integrate seamlessly with most major CRM and membership management systems. This ensures that member data stays up to date and allows for the automatic generation and distribution of cards when members sign up, renew, or upgrade their membership.
We support direct integration with popular CRMs, including:
• Salesforce
• Blackbaud Altru + Raiser’s Edge NXT
• Tessitura Network
• PatronManager
• NEON CRM
• Spektrix
• ACME Ticketing
Additionally, through Zapier, we can connect with over 700+ CRMs and apps for customized workflows. This includes platforms like:
• Dynamics 365
• Bloomerang
• Kindful
• Salsa CRM
• Keela
• HubSpot
• SugarCRM
• iMIS
If your CRM isn’t listed, don’t worry—we offer custom integration solutions to meet your specific needs.
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Absolutely! Your digital membership card can be fully customized to reflect your museum’s brand. This includes your logo, brand colors, and personalized fields for member information, expiration dates, and more. You can even add links to exclusive offers, event calendars, or social media pages.
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No problem! Since digital cards are stored on the member’s phone, they are less likely to be lost than physical cards. However, if a member deletes their card or loses their device, they can easily retrieve it by:
• Accessing the original email or SMS with the download link.
• Contacting your membership team for a new link.
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Our digital membership cards are highly secure. They are generated with unique identifiers to ensure that only the intended recipient can access them. Additionally, sensitive information is protected with advanced encryption, and member data is never shared with third parties.
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Yes! You can add dynamic content to your digital cards, such as:
• Event Reminders: Notify members of upcoming exhibitions or exclusive events.
• Special Offers: Offer discounts or perks to members and update them in real-time.
• Renewal Notices: Automatically remind members when it’s time to renew their membership.
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Most organizations can launch their digital membership cards within a few days. Our team will guide you through the setup process, including integration with your CRM and customization of the card design. Once the system is live, cards can be generated and distributed automatically.
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Yes! Digital membership cards are compatible with both iOS and Android devices. Members with iPhones can store their cards in Apple Wallet, while Android users can use Google Wallet or save the card link for easy access.
