Building on last year’s CultTech discussions with UNESCO and policy leaders, this piece examines why AI governance for cultural institutions must go beyond technical compliance. It looks at cultural data sovereignty, ethical recommendation systems, and the need for human-centered, transparent frameworks to ensure AI supports diverse narratives and public trust.

The Colorado Snowsports Museum is adopting digital memberships to simplify access for supporters and strengthen day to day communication. The shift supports a free, community focused institution built around storytelling, education, and public engagement.

In this article, we examine how enhanced mobile engagement reshapes virtual tours by shifting the focus toward interpretation delivered through mobile-first experiences. Rather than replicating physical spaces through immersive simulations, this approach prioritizes context, narrative clarity, and accessibility. The result is a more durable and inclusive model for digital access that supports learning across on-site and remote audiences.

The PGA of Australia has rolled out digital membership cards with Cuseum, marking a significant update to how PGA Professionals access and manage their credentials. The rollout offers mobile access, instant updates, and a more efficient, sustainable way for Members to stay connected across courses and events.

Independent exploration has taken on a new shape. Instead of paper guides or static signs, visitors find stories that move with them: audio snippets on a trail, archival video at a landmark, maps that react to their steps. Cuseum’s mobile-first tools give institutions the ability to build these flexible, immersive journeys — the kind that meet audiences exactly where they are, literally.

Digital storytelling gives historical places a more human way to speak to their visitors. Instead of relying only on plaques or static signs, sites can share voices, memories, and moments through audio, video, and interactive stories that feel personal and alive. With Cuseum’s tools, staff can update narratives over time and make room for perspectives that often go unheard. Whether someone is on-site or learning from home, the past becomes easier to understan, and easier to feel.

The Art Museum of South Texas is embracing a new way to connect with its community through Cuseum’s Digital Memberships. By introducing mobile friendly digital cards and automated engagement tools, the museum is extending its long tradition of creativity and accessibility into the digital age, ensuring members stay connected and informed wherever they are.

This final chapter in our three-part series on AI and cultural institutions explores what it truly means to implement human-centric AI. Beyond algorithms and automation, it asks how museums can preserve trust, empathy, and meaning as technology becomes more intelligent. The article offers a framework for transparency and sustained collaboration between people and machines

UNESCO’s new CULTAI report unites global experts to explore how AI can empower rather than eclipse culture. Among them, Cuseum’s Brendan Ciecko shared insights on keeping creativity, ethics, and human connection at the heart of technological innovation.

At AZA 2025, Cuseum shared insights on how data-driven strategy and smarter digital tools are redefining membership engagement for zoos and aquariums. Our session, Strengthening Membership Engagement through Digital Strategy, emphasized using analytics, automation, and intentional design to improve member retention and streamline communication.

Part 2 of our series on human-centric AI for cultural institutions focuses on practical implementation. The article presents six core principles that help museums use AI to enhance operations while keeping people, not algorithms, at the center of decision-making.

Half Eaten Cookie Hospitality has launched digital memberships with Cuseum, creating a more intentional and engaging experience for their supporters and diners.

AI for cultural institutions is moving beyond experiments and into daily practice. Museums are piloting tools that catalog fragile artifacts, analyze visitor movement, and expand accessibility through multilingual guides, all while keeping human values at the center. This first part of our three-article series explores the state of AI in 2025, the ethical questions shaping adoption, and why a human-centric approach is key to ensuring technology supports rather than overshadows cultural missions.

Lyme Art Association introduces digital memberships through Cuseum, blending over 100 years of tradition with the ease of mobile access and smarter communication.

In the final part of our three-part series on communication for cultural institutions, we show how segmenting your email list can dramatically improve audience engagement and loyalty—without adding extra work for your team.

THI joins other mission-driven nonprofits in offering digital memberships through Cuseum, helping supporters stay connected and informed via mobile.

Cuseum has once again earned a place on the Inc. 5000 list, ranking among America’s fastest-growing private companies for 2025. This marks our second time receiving this recognition, a milestone made possible by the dedication of our team and the trust of the cultural institutions, nonprofits, and mission-driven organizations we serve.

What does good UX for cultural institutions actually look like in 2025? This article breaks it down: how design choices on your website, member portal, or mobile tools shape visitor behavior, impact revenue, and influence engagement. From ticket flows that don’t frustrate to mobile layouts that actually work, this is a hands-on look at what audiences expect.

USC Associates now offers Cuseum’s digital membership cards, allowing its members to access benefits through their phones while helping the university modernize and optimize its operations.

At CAMMP 2025, Cuseum joined alumni professionals from across the country to exchange ideas on the future of membership and engagement. From mobile-first strategies to automation and streamlined benefit delivery, the conference made one thing clear—alumni teams are ready to modernize how they connect.

Imagine if your museum’s numbers told the real story of your impact. This guide reveals how focusing on the right digital metrics. Think meaningful engagement, strong conversion rates, and time spent exploring, can help cultural institutions thrive in 2025. Learn practical strategies to turn data into action, drive more visits, and grow your loyal audience. Ready to make your stats work for you? Let’s get started.

In the AI-focused July/August 2025 issue of Museum magazine, Cuseum CEO Brendan Ciecko’s article, “The Future Is Already Here,” explores how artificial intelligence is already reshaping museums. Brendan highlights breakthroughs in engagement and collections, and invites institutions to embrace the opportunities AI brings to the field.

Part three of our museum-app series shows how 2025 visitor-first tools: AI personalization, AR layers, automatic ticket sales, and sustainable design— can turn any phone into a cultural compass. Be sure to check our previous two articles on the matter!

Cuseum’s Tiago D’Auria attended AMMC 2025 in Cleveland, where membership professionals gathered to explore innovation, engagement, and sustainable growth. From data-rich keynotes to bold new strategies, here are the top takeaways from this year’s Museum Membership Conference.

Catalina Island Conservancy adopts Digital Memberships through Cuseum, giving their members faster, paperless access to benefits, right from their phones.

In Part 2 of our series on museum apps, we spotlight two standout examples—The National Museum of the U.S. Air Force and the Poe Museum—and what makes their apps effective. From storytelling to wayfinding, these case studies offer practical lessons for any institution looking to build a better mobile experience.

The New England Aquarium adopts Digital Membership and a Member Portal with Cuseum, offering mobile access to perks, tickets, and updates for a faster, greener experience.

Mobile apps for museums are becoming essential tools for education, navigation, and storytelling. In this first installment of our three-part series, we explore how institutions are using apps to make visits more engaging, efficient, and inclusive. Whether you're launching your first app or rethinking an old one, this guide will help you understand what works, what doesn't, and how to unlock your app’s full potential.

Cuseum’s CEO, Brendan Ciecko, sat down with INTIX to discuss how paperless and mobile-first technologies are shaping the next era of visitor experience in museums and cultural attractions. Drawing from his talks at INTIX 2025, Ciecko shared how digital tools are helping institutions deepen engagement and build smarter, more human centered experiences.