Congratulations to our partner, the Perez Art Museum Miami and artist Felice Grodin on the special release of their latest Augmented Reality-based art installation at UNTITLED. The new AR artwork is unveiled today just in time for Miami Art Week one of the biggest events in the art world each year. The new work, “Mezzbug (offspring 3.0),” is an offshoot of the “Invasive Species” exhibition by Felice Grodin, which opened last year.
Augmented reality, the combination of real and computer-generated worlds viewed through your phone, is popping up wherever you look; in social media, advertising, games, etc! As a new, powerful tool for artistic creation and an innovative method of audience engagement, AR has the potential to revolutionize the way we experience art, and it was only a matter of time before AR entered the museum space. Pérez Art Museum Miami (PAMM) has been at the forefront of the movement to bring AR into museums, and in December 2017, in partnership with Cuseum, they launched the first art exhibit using Apple’s ARKit.