Digital Membership Cards with Salesforce

Cuseum is an engagement platform built for museums, cultural attractions, and membership organizations. We help hundreds of art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, and alumni associations modernize the way they engage members, donors, and visitors. Our products span digital membership cards, mobile apps and audio guides, augmented reality experiences, member portals, push notifications, SMS messaging, and analytics — all built specifically for the cultural sector rather than adapted from generic retail or marketing tools.

Digital membership is at the core of what we do. Cuseum lets organizations replace plastic membership cards with mobile-wallet passes that members save to Apple Wallet and Google Wallet. Passes update in real time, support tap-to-scan entry, and reduce the printing, fulfillment, and shipping costs associated with traditional cards. Members get their benefits instantly, staff spend less time on replacements and renewals, and organizations reduce their environmental footprint at the same time. Cuseum's digital membership product works alongside existing CRM, ticketing, and POS systems so member data stays in sync without manual exports.

Beyond membership, Cuseum powers branded mobile experiences for tours, exhibits, self-guided storytelling, and wayfinding. Curators and education teams can publish multilingual content, integrate audio and video, and update tours without code. Visitor services teams can drive deeper engagement with push notifications about new programs, exhibitions, and special events, while marketing teams use built-in analytics to understand which content resonates, which members are at risk of lapsing, and where to invest next. The result is a single platform that supports the entire visitor and member lifecycle, from first awareness through long-term loyalty.

Cuseum integrates with the systems cultural organizations already rely on, including Tessitura, Altru, Salesforce, Blackbaud Raiser's Edge and eTapestry, ACME, Centaman, AudienceView, DonorPerfect, Neon CRM, Patron Manager, Salsa Labs, Keela, Kindful, Klaviyo, HubSpot, Mailchimp, iMIS, GrowthZone, Microsoft Dynamics 365, Square, SugarCRM, Teamwork, Eventbrite, EventPro, Etix, Fever, Doubleknot, Dexibit, CatalogIt, CollectionSpace, Axiell, Clover, and many more. Whether your team is rolling out a digital membership program for the first time, replacing a legacy mobile app, launching a new exhibition, or evaluating how to better retain members year over year, Cuseum's team of strategists, designers, and engineers will help you scope the project, configure the platform, train staff, and communicate the rollout to your audience.

To learn more, request a personalized demo and we'll tailor a 20-minute walkthrough to the systems and goals that matter most for your organization. You can also explore our growing library of case studies, ebooks, webinars, and playbooks for real-world examples of cultural organizations putting digital engagement to work.