After determining the type of experience you’re looking to deliver to your visitors, here comes the next part of the “beacon“ equation: where and how to install the beacons?
Last week Google introduced a delightful surprise with Eddystone. Why is this so exciting? It’s another step in the right direction for beacons. Eddystone is “platform agnostic” meaning it will allow us to seamlessly use Bluetooth beacon technology across iOS and Android. It will even enable us to better integrate beacon technology across iPhone user’s Google apps like Maps and Chrome. Estimote, whom we partner with, “announced support for Eddystone from day one” and Kontakt, another great beacon provider we use, supports Eddystone as well.