We recently sat down with our friends over at Estimote for a chat about mobile engagement at museums. Read on for rest of the interview!
After determining the type of experience you’re looking to deliver to your visitors, here comes the next part of the “beacon“ equation: where and how to install the beacons?
Last week Google introduced a delightful surprise with Eddystone. Why is this so exciting? It’s another step in the right direction for beacons. Eddystone is “platform agnostic” meaning it will allow us to seamlessly use Bluetooth beacon technology across iOS and Android. It will even enable us to better integrate beacon technology across iPhone user’s Google apps like Maps and Chrome. Estimote, whom we partner with, “announced support for Eddystone from day one” and Kontakt, another great beacon provider we use, supports Eddystone as well.
Ah, the age of mobile. Just a few months ago Google changed its algorithm to prioritize mobile-friendly websites but most of us have felt the growing importance of smartphones for awhile now (the “where’s my phone?!” panics and multiple apps we rely on to stay in touch, be in the know, and get from point a to b, for example).