Cuseum is pleased to share that the Memphis Brooks Museum of Art has launched its Digital Membership Cards, using our platform to modernize how members access benefits and engage with the museum.
This transition reflects a broader shift toward more accessible, mobile-first membership experiences across the cultural sector. By adopting digital credentials, the Brooks is improving how it communicates with members while simplifying internal workflows tied to membership management.
With this launch, the museum joins a growing group of institutions like the Larz Anderson Auto Museum, the PGA of Australia, or the Art Museum of Art Texas, leveraging digital tools to strengthen member relationships, increase engagement, and support long-term retention.
About the Memphis Brooks Museum of Art
The Memphis Brooks Museum of Art is one of the largest and most established art institutions in the American South, with a collection spanning from antiquity to contemporary works.
Located in Overton Park in Memphis, the museum serves as a central cultural hub for the region, offering a wide range of exhibitions, educational initiatives, and public programs. Its mission, to create joy through the power of art, is reflected in both its curatorial approach and its commitment to accessibility.
Each year, the museum engages thousands of visitors through rotating exhibitions and a diverse calendar of programming, including lectures, film series, concerts, dance performances, and family-focused events. Its educational outreach is particularly notable, with nearly 12,000 students participating annually in free school tours that combine guided experiences with hands-on art activities.
With more than a century of history and a collection that has grown to over 10,000 works, the Brooks continues to operate as both a repository of art and a dynamic space for community engagement. Like many nonprofit cultural institutions, it relies significantly on the support of members, donors, and sponsors to sustain operations and expand its impact.
Features of the New Digital Membership
The introduction of Digital Membership Cards provides a more flexible and user-friendly way for members to interact with the museum, while also giving staff improved tools for communication and engagement.
Seamless Mobile Access
Members can store their membership cards directly on their smartphones, allowing for quick and reliable access during visits without the need for physical cards.
Program and Event Notifications
Through mobile notifications, members receive updates about upcoming exhibitions, public programs, and special events, helping bridge the gap between visits and encouraging more consistent participation.
Renewal Reminders
Automated renewal notifications are delivered directly to members’ devices, making it easier to maintain active memberships and reducing administrative overhead related to renewals.
Flexible Content and Updates
Digital cards can be updated over time to reflect new exhibitions, benefits, or visual elements, allowing the museum to keep the membership experience aligned with its evolving programming.
Supporting Member Engagement and Institutional Goals
The shift to digital membership supports the Brooks in building a more continuous and responsive relationship with its members.
By reducing reliance on printed materials and manual distribution, the museum can streamline operations and reallocate time toward programming and outreach. At the same time, members benefit from clearer communication, easier access to benefits, and more timely reminders about opportunities to engage.
This approach is particularly relevant for an institution like the Brooks, where programming plays a central role in driving repeat visitation. By connecting members more directly to exhibitions, events, and educational offerings, digital membership becomes a tool not just for access, but for sustained engagement.
In a broader context, the transition also aligns with the museum’s need to strengthen retention and support recurring revenue, both of which are critical for nonprofit sustainability.
Join Us
To learn more about becoming a member of the Memphis Brooks Museum of Art, visit their website or contact their team.
Membership offers access to exhibitions, public programs, and special events, along with opportunities to support the museum’s ongoing work in education, community engagement, and the preservation of art.