A Digital Canvas for Connection
The Art Museum of South Texas (AMST) has officially launched its new digital membership program in collaboration with Cuseum, marking an important step toward a more connected and accessible member experience. By adopting Cuseum’s Digital Membership solution, AMST continues to evolve with its community—embracing innovation that enhances accessibility, sustainability, and engagement while remaining true to its artistic and educational mission.
Through this initiative, the museum is reshaping how its members interact with exhibitions, events, and resources, making every visit and every connection as seamless as it is meaningful.
Art, Architecture, and the Spirit of South Texas
For over half a century, the Art Museum of South Texas has served as a cultural landmark along the Corpus Christi Bay, embodying the creative energy and diverse heritage of the region. The museum opened its doors in 1972 with a building designed by the world-renowned architect Philip Johnson, whose minimalist white structure became an instant icon of modernist architecture. Later, the vibrant Legorreta + Legorreta expansion, designed by the celebrated Mexican architect Ricardo Legorreta, brought bold colors, playful geometry, and a dynamic Latin American sensibility that perfectly complements the coastal light and landscape.
Together, these two architectural visions form a dialogue between elegance and expression, merging the precision of Johnson’s design with Legorreta’s celebration of color, texture, and community. The result is more than a museum—it’s an architectural conversation about the meeting of cultures and creativity that defines South Texas itself.
Today, AMST is home to a dynamic permanent collection that spans regional, national, and international artists. It serves as a platform for diverse voices and perspectives, offering exhibitions that explore contemporary themes, historical narratives, and cross-cultural dialogue. From major traveling exhibitions to local artist showcases, AMST continues to foster creativity and curiosity for visitors of all ages.
The museum’s mission is grounded in four core pillars: Accessibility, Merit, Sustainability, and Transformation, principles that guide its exhibitions, educational programs, and community partnerships. These values are visible in every aspect of the museum, from its inclusive educational initiatives to its efforts to reflect and represent the vibrant communities of South Texas.
A Seamless Digital Member Experience
The introduction of digital memberships at the Art Museum of South Texas reflects the institution’s ongoing effort to make art and engagement more accessible. Powered by Cuseum’s Digital Membership solution, AMST’s members now enjoy an intuitive and mobile-first way to connect with the museum.
Upon joining or renewing, members receive their digital membership card instantly on their smartphones, allowing them to access benefits, view event invitations, and receive personalized updates, all without the need for physical mailers or plastic cards. Automatic renewal notifications and reminders ensure that members never miss a moment of what’s happening at the museum.
For staff, the shift to digital also means fewer administrative steps and greater operational efficiency. By replacing printed fulfillment with a digital workflow, AMST is able to save valuable staff time, reduce environmental impact, and direct more energy toward what matters most: engaging visitors and nurturing community connections.
Innovation Rooted in Accessibility and Sustainability
The digital transformation of AMST’s membership program aligns perfectly with the museum’s enduring focus on sustainability and inclusivity. This initiative reduces waste and costs while delivering a more thoughtful experience for members who value ease, efficiency, and eco-conscious design.
“Digital memberships allow us to connect with our members in more immediate and meaningful ways,” said a museum representative. It’s a natural extension of our mission to ensure that art is accessible to everyone, and that our community feels connected whether they’re inside our galleries or beyond them.”
By adopting Cuseum’s technology, the Art Museum of South Texas joins a growing network of cultural institutions that are redefining how digital tools can strengthen member engagement, reduce friction, and advance long-term sustainability goals.
Experience the Future of Museum Memberships
Interested in learning how digital memberships can transform engagement at your institution?
Request a demo and explore how Cuseum helps museums like the Art Museum of South Texas design smarter, more connected member experiences that last.