An ever-changing landscape drives organizations to seek renewal amid membership declines or fluctuations. The issue goes beyond only healing; it also includes adopting the required steps to thrive in the post-pandemic age.

In the arts and culture sphere, organizations have the difficult task of reconciling artistic expression with financial survival. This struggle represents a modest but fundamental shift. How will institutions survive and prosper in this new reality? Loyalty programs develop as critical components in this revolutionary process.