Introducing a New Partnership: Cuseum and Tessitura Network
GuestUser · March 10, 2020
Partnerships are one of the defining strengths of the arts and cultural sector. As museums and organizations face new challenges in the 21st century, cultivating strong relationships is essential to surviving and thriving in the face of changing expectations and fluctuating demands.
At Cuseum, we’re committed to cultivating mutually-rewarding partnerships that will help the organizations we work with achieve more in their realms of visitor engagement and institutional advancement. That’s why we’re so thrilled to announce our partnership with Tessitura Network, a unified system that helps arts and culture organizations “achieve deeper audience engagement, unparalleled organizational efficiency, increased revenue, and more time devoted to the advancement of their mission.”
At Cuseum, we share this vision. That’s why our products are designed to help museums and cultural organizations drive visitor, member, and patron engagement.
In this post, we’re excited to illuminate the enormous potential of this new partnership. We’ll explore what Tessitura offers, what Cuseum offers, and how we can achieve more together:
Tessitura, Powering Success in Arts and Culture Organizations
Tessitura “was born out of Metropolitan Opera’s frustration with its siloed ticketing and fundraising systems and a lack of better options on the horizon.” Out of this frustration, the Met’s leadership funded a major project: an integrated customer relationship management (CRM) system, specially designed for arts and culture organizations. Now, Tessitura comprises a “unified enterprise system” that offers ticketing, fundraising, marketing, customer relationship management, data mining and web capabilities.
Tessitura’s Suite of Products Includes:
Tessitura is designed by arts and cultural professionals for other arts and cultural professionals, ensuring that it is optimized for your needs!
Cuseum: Driving Visitor and Member Engagement
At Cuseum, we share Tessitura’s vision in wanting to help arts and culture organizations engage more deeply with their visitors and members. That’s where two solutions come in: Mobile Engagement and Digital Membership Cards.
What is a mobile engagement? Mobile engagement is a new take on the traditional, clunky audio guide. With our mobile app, you can put an engaging mobile experience in your visitors’ hands using the smartphone they already have. Our "turnkey" platform provides everything you need to tell your story and delight your visitors.
What is a digital membership card? Digital membership cards are a new take on traditional membership. Leveraging the convenience of the mobile wallet, digital membership cards replace plastic or paper cards with an easy-to-use digital version. They offer a revamped, more effective approach to membership programming, which is the oldest way of sustaining loyalty in the nonprofit sector.
Instead of a physical card, a digital membership card can be conveniently downloaded and saved to your members’ smartphones. They display member names, member levels, and scannable barcodes, just like physical cards do. However, they are also able to update changes and renewal notifications in real-time. Cards can be customizable to match various membership levels and even feature reciprocal benefits and partner institutions. The benefits are huge:
Offer convenience for museum staff and members alike
Save time and money by reducing the amount of administrative labor poured into sustaining membership programs (say goodbye to envelop stuffing!)
Provide a new medium for outreach to members
Drive membership renewals and museum engagement by delivering notifications straight to your members’ smartphones
Reduce your environmental impact by eliminating paper and plastic that is used to produce and ship physical membership cards
Afford members easy access to the local deals and reciprocal admission benefits that come along with membership
Stay relevant by being at the forefront of the movement to go digital across all industries.
How Tessitura and Cuseum Digital Membership
Digital membership cards can integrate directly with Tessitura’s CRM. Through Tessitura, you already have all your constituent data in one place. With Cuseum’s simple integration process, your digital memberships can quickly be created using this already existing data.
This integration allows for speedy delivery for membership cards, which will win you big points with your new members. Members also appreciate the immediate physical symbol of their membership, as well as be able to access their museum and reciprocal benefits without any lag time. By integrating your CRM with digital membership cards, members can also receive renewal reminder notifications before the anniversary of their join date, as well as other customized information.
Tessitura and Cuseum’s Digital Membership Cards deliver value individual, but when used together, they can create synergies that are sure to take nonprofit organizations to the next level in engagement, fundraising, and more.