Cuseum was recently featured in Slate, a notable online magazine of news, politics, technology, and culture, in an article that explores how museums are working to draw a younger audience and take advantage of the digital age.
“Most museums looking for the Goldilocks approach—they want some tech, but aren’t willing to bring in enormous gummy bears as backdrops for photos—have dedicated their digital resources toward apps. These apps serve primarily to wayfind, offer additional contextual information, or tie in to social media. However, they are essentially building digital scaffolding on top of existing infrastructure. Cuseum, a Boston-based tech company, has created apps for many midsize museums across the country, including the Museum of Fine Arts in Houston, the Institute of Contemporary Art in Boston, and the Pérez Art Museum in Miami. Cuseum was one of the early companies experimenting with Beacon technology—a system originally developed for retail that uses Bluetooth technology to track visitors as they move through a building. The system can then trigger push notifications that help you navigate the museum, or even offer information on pieces within your immediate vicinity. However, these functions simply digitize information that was already available.”