As museums and cultural institutions prepare to reopen, many are facing considerable challenges and uncertainties. The latest data suggests that to initiate a successful reopening and secure the future of your institution, members will be a critical constituency. However, in light of COVID-19 and the “new normal,” membership is undergoing changes. To survive and thrive, many organizations are seeking to reimagine membership, re-engage their members, and create increased loyalty among their constituents.
To explore new ideas and challenges in membership and loyalty, this webinar will bring together innovative thinkers from inside and outside the cultural field for a museum “Think Tank.” Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Kelli Cross (Senior Director, Community & Membership @ The Infatuation), Suzette Sherman (President @ Sherman Consulting Group), Thesha Woodley (Associate Director of Visitor Experience and Membership @ Mint Museum) & Allison Lester (Associate Director of Visitor and Member Engagement @ Heard Museum) for a dialogue on shifts in membership and loyalty.
Museum Think Tank: Examining Membership and Loyalty
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As museums and cultural institutions prepare to reopen, many are facing considerable challenges and uncertainties. The latest data suggests that to initiate a successful reopening and secure the future of your institution, members will be a critical constituency. However, in light of COVID-19 and the “new normal,” membership is undergoing changes. To survive and thrive, many organizations are seeking to reimagine membership, re-engage their members, and create increased loyalty among their constituents.
To explore new ideas and challenges in membership and loyalty, this webinar will bring together innovative thinkers from inside and outside the cultural field for a museum “Think Tank.” Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Kelli Cross (Senior Director, Community & Membership @ The Infatuation), Suzette Sherman (President @ Sherman Consulting Group), Thesha Woodley (Associate Director of Visitor Experience and Membership @ Mint Museum) & Allison Lester (Associate Director of Visitor and Member Engagement @ Heard Museum) for a dialogue on shifts in membership and loyalty.
About this webinar
On-demand conversations for cultural organizations
Cuseum hosts a regular series of webinars and roundtables bringing together leaders from museums, zoos, aquariums, gardens, performing arts venues, and alumni associations. These conversations dig into the practical challenges of running modern membership and engagement programs — from rolling out digital memberships and mobile apps to navigating reopening, marketing in a noisy landscape, and using data to retain more members.
How Cuseum helps
Cuseum is an end-to-end engagement platform built specifically for museums, cultural attractions, and membership organizations. Our products span four core areas, and most customers start with one and expand over time as their digital strategy matures.
Digital membership cards
Replace plastic cards with mobile-wallet passes that members can save to Apple Wallet and Google Wallet, update in real time, and use for tap-to-scan entry. Reduce printing and shipping costs while giving members a faster, more modern experience.
Mobile apps and audio guides
Branded mobile experiences for tours, exhibits, wayfinding, and self-guided storytelling. Multilingual support, accessibility features, and integrations with ticketing and ecommerce keep visitors engaged from arrival to return visit.
Member engagement and retention
Push notifications, SMS, email, and member portals work together to drive renewals, surface upcoming programs, and re-engage lapsing members. Built-in analytics show what's working so teams can iterate quickly.
CRM and ticketing integrations
Cuseum connects with Tessitura, Altru, Salesforce, Raiser's Edge, ACME, AudienceView, and dozens of other systems so member data, ticketing, and digital experiences stay in sync without manual exports.
Frequently asked questions
- What types of organizations use Cuseum?
- Art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, alumni associations, and other membership-based cultural organizations of every size.
- How long does implementation take?
- Most digital membership rollouts go live in two to four weeks. Mobile app and integration projects vary based on scope, but Cuseum's team handles design, configuration, QA, and member communications so internal teams stay focused on their core work.
- Where can I learn more?
- Explore our case studies, webinars, and ebooks for examples from organizations like yours, or request a personalized demo and we'll tailor a walkthrough to your goals and systems.