Watch WEBINAR
As museums and cultural institutions prepare to reopen, many are facing considerable challenges and uncertainties. The latest data suggests that to initiate a successful reopening and secure the future of your institution, members will be a critical constituency. However, in light of COVID-19 and the “new normal,” membership is undergoing changes. To survive and thrive, many organizations are seeking to reimagine membership, re-engage their members, and create increased loyalty among their constituents.
To explore new ideas and challenges in membership and loyalty, this webinar will bring together innovative thinkers from inside and outside the cultural field for a museum “Think Tank.” Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Kelli Cross (Senior Director, Community & Membership @ The Infatuation), Suzette Sherman (President @ Sherman Consulting Group), Thesha Woodley (Associate Director of Visitor Experience and Membership @ Mint Museum) & Allison Lester (Associate Director of Visitor and Member Engagement @ Heard Museum) for a dialogue on shifts in membership and loyalty.