Museum Lightning Talks - Generating Revenue Through Digital Content

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Back in May, when we hosted a webinar on monetizing digital content, museums and cultural organizations were only just beginning to experiment with effective ways to generate revenue through digital programs. Now, several months later, we’ve seen a surge of exciting initiatives that are bringing in money. From virtual summer camps, ticketed virtual events, animal cameos, to online classes, cultural institutions have launched a range of digital projects that are serving as new revenue streams. To showcase some of these new initiatives, we’re thrilled to host a “Museum Lightning Talks” webinar.

Join Brendan Ciecko (CEO & Founder @ Cuseum), with special guests Kara Fikse (Assistant Director, Philanthropic Engagement & Stewardship @ Carnegie Museums), Joshua Rupp (Director of Events @ Lincoln Park Zoo), Katie Mayshak (Deputy Director of Development @ ICA Boston), Emily Moody (Managing Event and Program Producer @ Cummer Museum), Sharon McRorie (Education Programs Manager @ Asheville Art Museum) & McKenna Nischke (Digital Communications Specialist @ Phoenix Zoo). Each panelist will share a new digital initiative they’ve launched at their organization to generate revenue, which will be followed by a discussion, feedback session, and Q&A among these cultural sector professionals!

About this webinar

On-demand conversations for cultural organizations

Cuseum hosts a regular series of webinars and roundtables bringing together leaders from museums, zoos, aquariums, gardens, performing arts venues, and alumni associations. These conversations dig into the practical challenges of running modern membership and engagement programs — from rolling out digital memberships and mobile apps to navigating reopening, marketing in a noisy landscape, and using data to retain more members.

How Cuseum helps

Cuseum is an end-to-end engagement platform built specifically for museums, cultural attractions, and membership organizations. Our products span four core areas, and most customers start with one and expand over time as their digital strategy matures.

Digital membership cards

Replace plastic cards with mobile-wallet passes that members can save to Apple Wallet and Google Wallet, update in real time, and use for tap-to-scan entry. Reduce printing and shipping costs while giving members a faster, more modern experience.

Mobile apps and audio guides

Branded mobile experiences for tours, exhibits, wayfinding, and self-guided storytelling. Multilingual support, accessibility features, and integrations with ticketing and ecommerce keep visitors engaged from arrival to return visit.

Member engagement and retention

Push notifications, SMS, email, and member portals work together to drive renewals, surface upcoming programs, and re-engage lapsing members. Built-in analytics show what's working so teams can iterate quickly.

CRM and ticketing integrations

Cuseum connects with Tessitura, Altru, Salesforce, Raiser's Edge, ACME, AudienceView, and dozens of other systems so member data, ticketing, and digital experiences stay in sync without manual exports.

Frequently asked questions

What types of organizations use Cuseum?: Art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, alumni associations, and other membership-based cultural organizations of every size.
How long does implementation take?: Most digital membership rollouts go live in two to four weeks. Mobile app and integration projects vary based on scope, but Cuseum's team handles design, configuration, QA, and member communications so internal teams stay focused on their core work.
Where can I learn more?: Explore our case studies, webinars, and ebooks for examples from organizations like yours, or request a personalized demo and we'll tailor a walkthrough to your goals and systems.

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