Watch WEBINAR
Understanding the member journey is vital to creating an excellent membership experience, whether you’re welcoming new members, reconnecting with lapsed ones, or converting existing members into donors. In this webinar, we'll explore five stages of a holistic member journey - acquisition, onboarding, engagement, advocacy and growth - with actionable tips on how to strengthen relationships, ensure retention, and build loyalty at every step of the way.
Join Dan Sullivan, VP of Growth & Partnerships @ Cuseum, along with Claire Byfield, Membership and Supporter Engagement Manager @ The British Museum, Cat Harper, Assistant to the Director @ National Steinbeck Center, and Megan Geiken, Director of Marketing, Membership, and Events @ Grand Rapids Children's Museum, as they explore what this modern-day process looks like, how to maximize opportunities at every stage, and strategies for paving the way to membership resilience, growth, and ultimate success.