In recent years, and particularly in the era of COVID-19, colleges, universities, and alumni associations have ramped up their digital strategy in order to keep alumni engaged. As institutions strive to develop engaging virtual content and events, many have initiated new partnerships that allow them to offer their graduates fresh value and dynamic opportunities to stay connected. For example, many alumni professionals have spearheaded partnerships with museums, cultural attractions, sports teams & leagues, and more.
Join Dan Sullivan (Head of Growth & Partnerships @ Cuseum), Susan Ewens (Senior Director, External Relations & Special Events @ University of San Francisco), Matt Lucerto, (Director Affinity & Domestic Engagement @ Northeastern University), Azela Santana (Associate Director, Alumni Engagement @ UCF College of Arts and Humanities), Ellen Trappey (Senior Director, Alumni Relations @ Thomas Jefferson University) & Patricia Perazzini, (Director of Alumni Engagement, Regional Chapter Development @ Fairfield University) for a special Alumni Hour webinar to discuss how these experts have initiated and developed new partnerships to drive alumni engagement at their institutions!
Alumni Hour: Developing New Partnerships to Drive Alumni Engagement
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In recent years, and particularly in the era of COVID-19, colleges, universities, and alumni associations have ramped up their digital strategy in order to keep alumni engaged. As institutions strive to develop engaging virtual content and events, many have initiated new partnerships that allow them to offer their graduates fresh value and dynamic opportunities to stay connected. For example, many alumni professionals have spearheaded partnerships with museums, cultural attractions, sports teams & leagues, and more.
Join Dan Sullivan (Head of Growth & Partnerships @ Cuseum), Susan Ewens (Senior Director, External Relations & Special Events @ University of San Francisco), Matt Lucerto, (Director Affinity & Domestic Engagement @ Northeastern University), Azela Santana (Associate Director, Alumni Engagement @ UCF College of Arts and Humanities), Ellen Trappey (Senior Director, Alumni Relations @ Thomas Jefferson University) & Patricia Perazzini, (Director of Alumni Engagement, Regional Chapter Development @ Fairfield University) for a special Alumni Hour webinar to discuss how these experts have initiated and developed new partnerships to drive alumni engagement at their institutions!
About this webinar
On-demand conversations for cultural organizations
Cuseum hosts a regular series of webinars and roundtables bringing together leaders from museums, zoos, aquariums, gardens, performing arts venues, and alumni associations. These conversations dig into the practical challenges of running modern membership and engagement programs — from rolling out digital memberships and mobile apps to navigating reopening, marketing in a noisy landscape, and using data to retain more members.
How Cuseum helps
Cuseum is an end-to-end engagement platform built specifically for museums, cultural attractions, and membership organizations. Our products span four core areas, and most customers start with one and expand over time as their digital strategy matures.
Digital membership cards
Replace plastic cards with mobile-wallet passes that members can save to Apple Wallet and Google Wallet, update in real time, and use for tap-to-scan entry. Reduce printing and shipping costs while giving members a faster, more modern experience.
Mobile apps and audio guides
Branded mobile experiences for tours, exhibits, wayfinding, and self-guided storytelling. Multilingual support, accessibility features, and integrations with ticketing and ecommerce keep visitors engaged from arrival to return visit.
Member engagement and retention
Push notifications, SMS, email, and member portals work together to drive renewals, surface upcoming programs, and re-engage lapsing members. Built-in analytics show what's working so teams can iterate quickly.
CRM and ticketing integrations
Cuseum connects with Tessitura, Altru, Salesforce, Raiser's Edge, ACME, AudienceView, and dozens of other systems so member data, ticketing, and digital experiences stay in sync without manual exports.
Frequently asked questions
- What types of organizations use Cuseum?
- Art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, alumni associations, and other membership-based cultural organizations of every size.
- How long does implementation take?
- Most digital membership rollouts go live in two to four weeks. Mobile app and integration projects vary based on scope, but Cuseum's team handles design, configuration, QA, and member communications so internal teams stay focused on their core work.
- Where can I learn more?
- Explore our case studies, webinars, and ebooks for examples from organizations like yours, or request a personalized demo and we'll tailor a walkthrough to your goals and systems.