Report: The Impact of Virtual Programs on Revenue Generation for Cultural Organizations
With survey data from over 500 museum professionals, the report examines how museums and cultural organizations are generating and diversifying their revenue channels through the use of virtual programs.
Get Answers to Your Questions!
How many organizations are monetizing digital programs?
What types of virtual initiatives are bringing in the most revenue?
What is the return on investment for digital programs?
Do organizations plan to continue virtual programs after COVID-19 is under control?
What is the Report about?
In an effort to understand the shift towards revenue generation via digital channels, Cuseum launched the first-ever study of revenue generation through virtual programs in the cultural sector. With participants across art museums, children’s museums, history museums, gardens, science centers, zoos and aquariums, the report examines seven modes of virtual programs, various pricing models, and the impact of such initiatives on revenue generation at different types and sizes of cultural organizations.
What Info does the Report Contain?
New and original data insights on virtual programs at museums
Special commentary from cultural industry experts
A detailed breakdown of 7 types of virtual programming
Key findings on the return on investment (ROI) of digital initiatives
Expert Voices from the Report
“Generating revenue where we can from our digital programs allows us to broaden the scope and reach of our educational mission, and that revenue also enables us to sustain and grow the amount of free programming we are offering.” - Will Cary, Chief of Business Strategy & Analytics @ The Barnes Foundation
“Digital programming has worked well for us. We’re reaching more people than when we do the events inside the museum. We’re also finding that we’re getting a bigger audience nationally and internationally. I’m very hopeful that we’re bringing in new people who were not aware of us who would want to visit us too.” - John Echeveste, CEO @ LA Plaza de Cultura y Artes
“I think we have all learned from this experience that digital programming allows us to reach a much broader audience, and it will be impossible to go back to producing only onsite programming in the future.” - Elizabeth Gessel, Director of Public Programs @ Museum of the African Diaspora