Case Study

Case Study: Driving Engagement and Facilitating Access with Digital Alumni Cards

DRIVING ENGAGEMENT AND FACILITATING ACCESS WITH DIGITAL ALUMNI CARDS

 “For our alumni, the convenience of a digital card is amazing. For us, the cost savings has been great. The additional reporting and engagement has been fantastic. Customer service has been great. We're very happy with the digital membership card product.”


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About this playbook

A practical resource for cultural organizations

This playbook is part of an ongoing library of resources Cuseum publishes for museums, cultural attractions, and membership organizations. Each one is built around the questions we hear most often from leaders in the sector — and the strategies, frameworks, and examples come from the day-to-day work of our team and the hundreds of institutions we partner with around the world.

How Cuseum helps

Cuseum is an end-to-end engagement platform built specifically for museums, cultural attractions, and membership organizations. Our products span four core areas, and most customers start with one and expand over time as their digital strategy matures.

Digital membership cards

Replace plastic cards with mobile-wallet passes that members can save to Apple Wallet and Google Wallet, update in real time, and use for tap-to-scan entry. Reduce printing and shipping costs while giving members a faster, more modern experience.

Mobile apps and audio guides

Branded mobile experiences for tours, exhibits, wayfinding, and self-guided storytelling. Multilingual support, accessibility features, and integrations with ticketing and ecommerce keep visitors engaged from arrival to return visit.

Member engagement and retention

Push notifications, SMS, email, and member portals work together to drive renewals, surface upcoming programs, and re-engage lapsing members. Built-in analytics show what's working so teams can iterate quickly.

CRM and ticketing integrations

Cuseum connects with Tessitura, Altru, Salesforce, Raiser's Edge, ACME, AudienceView, and dozens of other systems so member data, ticketing, and digital experiences stay in sync without manual exports.

Frequently asked questions

What types of organizations use Cuseum?
Art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, alumni associations, and other membership-based cultural organizations of every size.
How long does implementation take?
Most digital membership rollouts go live in two to four weeks. Mobile app and integration projects vary based on scope, but Cuseum's team handles design, configuration, QA, and member communications so internal teams stay focused on their core work.
Where can I learn more?
Explore our case studies, webinars, and ebooks for examples from organizations like yours, or request a personalized demo and we'll tailor a walkthrough to your goals and systems.

Ready to see Cuseum in action?

Book a personalized walkthrough and discover how leading institutions are modernizing engagement with Cuseum.