Cuseum + Salsa Labs Integration via Zapie

Powering Your Mission with Automated Fundraising and Seamless Member Stewardship

Cuseum’s integration with Salsa Labs through Zapier creates a high-performance bridge between your system of record and your system of engagement.

By connecting your Fundraising & Development efforts directly to your digital membership tools, you can ensure that every donor’s contribution instantly triggers a premium, modern experience.

Strategic Synergy: CRM & Development

Maintain your CRM as the central source of truth while Cuseum automates the constituent experience. This integration eliminates manual data entry, allowing your development team to focus on high-level donor stewardship and campaign strategy.

  • Automated Fulfillment: When a new donor or member is added to Salsa Labs, Zapier triggers Cuseum to instantly generate and deliver their Digital Membership Card.

  • Fundraising Momentum: Capitalize on the "moment of giving" by providing donors with an immediate digital credential they can use right away.

  • Data Integrity: Bi-directional synchronization ensures that contact updates in your Salsa Labs CRM are reflected in Cuseum, keeping your engagement data accurate.

Key Benefits for Development Teams

  • Frictionless Donor Stewardship

  • Move away from "labor-intensive" manual processes that create administrative backlogs. With Cuseum and Salsa Labs working in tandem, your staff can clean and upload data in minutes rather than days. +

  • Enhanced Fundraising Visibility

  • Use Cuseum’s "actionable insights" to track how your supporters are interacting with their benefits. This data allows your development team to monitor the efficacy of specific perks and adjust your fundraising strategy in real-time.

  • Sustainable & Cost-Effective Operations

  • Eliminate the $15,000 to $20,000 annual drain of physical mailings. By digitizing your Salsa Labs outreach through Cuseum, you reduce your environmental footprint while redirecting those funds back into your core mission.

Enterprise Trust & Seamless Connectivity

  • Secure Infrastructure: All data transfers between Salsa Labs, Zapier, and Cuseum are protected by SSL/TLS 1.2+ encryption.

  • Compliance Ready: Cuseum adheres to GDPR and CCPA standards, ensuring your donors' private information is handled with the highest level of care.

  • Proven Reliability: Our platform is built on AWS, ensuring that your digital benefits are always accessible to your constituents.

Learn more

Cuseum

  • Visitor Insights: In-depth analytics that help cultural institutions understand visitor behavior and preferences, enabling data-driven enhancements to offerings.

  • Customizable Solutions: Tailored digital experiences that align with the specific mission and branding of cultural institutions.

  • Engagement Tools: Tools for content delivery, marketing campaigns, and visitor feedback, all integrated into a single robust platform.

🚀 A Richer Ecosystem of Add-Ons

If you want to offer more than just a digital ID, Cuseum provides a comprehensive suite of add-ons that VTAP does not offer.

  • Mobile Engagement Platform: A dedicated suite of tools to guide the visitor experience on-site.

  • Digital Storytelling Tools: Bring your exhibits and campuses to life with AR solutions that go far beyond standard digital passes.

  • SMS & Text Messaging Software: Communicate directly and urgently with your members, bypassing the noise of crowded email inboxes.

  • Advanced Loyalty & Rewards: Native solutions designed specifically for cultural patron and alumni behavior.

Large and small organizations trust Cuseum


“[Digital membership cards] are easy and modern for museums like ours that are moving into a digital focus over traditional paper methods.”

 

- Brad Ingles, Membership and Community Partnerships Manager at Museum of Contemporary Art Denver


Ready to Transform Your Museum Membership Program?

FAQS

  • Digital membership cards are electronic versions of traditional membership cards. Once a member signs up or renews, they receive a personalized digital card directly on their smartphone via email or SMS. These cards can be stored in their phone’s wallet app (Apple Wallet or Google Wallet) for easy access and always remain up to date.


  • Digital membership cards are delivered instantly through multiple distribution channels:

    • Email: Members receive an email with a link to download the card directly to their phone.

    • SMS/Text: A text message with a direct link to their digital card.

    • Member Portal: Cards can be accessed and downloaded from a member login page if applicable.

    You can customize the delivery method based on your organization’s preferences.

  • Downloading and using a digital membership card is easy:

    1. Members receive a link via email or SMS.

    2. They tap the link, which opens their personalized digital card.

    3. On iPhones, they can add it to Apple Wallet. On Android devices, they can save it to Google Wallet or access it via the link anytime.

    Once saved, members can easily show their card for benefits, event access, or discounts.

  • Yes, our digital membership cards integrate seamlessly with most major CRM and membership management systems. This ensures that member data stays up to date and allows for the automatic generation and distribution of cards when members sign up, renew, or upgrade their membership.

    We support direct integration with popular CRMs, including:

    • Salesforce

    • Blackbaud Altru + Raiser’s Edge NXT

    • Tessitura Network

    • PatronManager

    • NEON CRM

    • Spektrix

    • ACME Ticketing

    Additionally, through Zapier, we can connect with over 700+ CRMs and apps for customized workflows. This includes platforms like:

    • Dynamics 365

    • Bloomerang

    • Kindful

    • Salsa CRM

    • Keela

    • HubSpot

    • SugarCRM

    • iMIS

    If your CRM isn’t listed, don’t worry—we offer custom integration solutions to meet your specific needs.

  • Absolutely! Your digital membership card can be fully customized to reflect your museum’s brand. This includes your logo, brand colors, and personalized fields for member information, expiration dates, and more. You can even add links to exclusive offers, event calendars, or social media pages.

  • No problem! Since digital cards are stored on the member’s phone, they are less likely to be lost than physical cards. However, if a member deletes their card or loses their device, they can easily retrieve it by:

    • Accessing the original email or SMS with the download link.

    • Contacting your membership team for a new link.

  • Our digital membership cards are highly secure. They are generated with unique identifiers to ensure that only the intended recipient can access them. Additionally, sensitive information is protected with advanced encryption, and member data is never shared with third parties.

  • Yes! You can add dynamic content to your digital cards, such as:

    • Event Reminders: Notify members of upcoming exhibitions or exclusive events.

    • Special Offers: Offer discounts or perks to members and update them in real-time.

    • Renewal Notices: Automatically remind members when it’s time to renew their membership.

  • Most organizations can launch their digital membership cards within a few days. Our team will guide you through the setup process, including integration with your CRM and customization of the card design. Once the system is live, cards can be generated and distributed automatically.

  • Yes! Digital membership cards are compatible with both iOS and Android devices. Members with iPhones can store their cards in Apple Wallet, while Android users can use Google Wallet or save the card link for easy access.

Join the Growing List of Museums Using Digital Membership Cards

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