UNESCO recently gathered an international group of experts, artists, and innovators to explore one of the most urgent questions of our time: How can artificial intelligence support culture instead of overshadowing it?
The result is the Report of the Independent Expert Group on Artificial Intelligence and Culture (CULTAI), a landmark document released ahead of MONDIACULT 2025, the World Conference on Cultural Policies and Sustainable Development. The report examines how AI is reshaping creativity, heritage, and cultural ecosystems around the world, offering a roadmap to ensure technology strengthens human imagination rather than replacing it.
Among the contributors was Brendan Ciecko, Founder and CEO of Cuseum, who shared insights on digital transformation, ethics, and innovation in the cultural sector. Brendan also spoke with members of the MONDIACULT Youth Delegation about AI, creative entrepreneurship, and how cultural institutions can harness innovation to empower future generations.
A Call for Cultural Resilience and Ethical Innovation
The CULTAI report makes one thing clear: rather than treating AI as a purely technical matter, it must be seen as a cultural concern, one that touches creativity, equity, and sustainability alike.
It calls on governments, institutions, and innovators to:
Center cultural rights and diversity in AI policies.
Promote AI literacy through education and cultural programming.
Advance sustainability and low-carbon digital practices.
Support ethical, transparent, and inclusive innovation.
At Cuseum, we’re inspired to see these principles reflected on a global stage — and proud that Brendan was able to contribute to this important work. As AI continues to transform the cultural landscape, we remain committed to ensuring that every innovation we build keeps culture, creativity, and people at its heart.