Earlier in the week we celebrated Giving Tuesday, one of the biggest days of the year for nonprofits to engage the masses to open their wallets to charitable giving. This year, over $168 million was raised as result of this global initiative. Museums around the globe made their appeal over various channels such as email campaigns, phone calls, and of course: social media.
Scouring Facebook, Twitter, and Instagram, we looked back over the past few years and found examples and themes that are sure to inspire.
1. Making us smile with humor… and animals.
The Philbrook Museum of Art took a somewhat peculiar approach; “Give to Philbrook, get a catkit with 1 garden cat.” But on a serious note, reminded their audience that “Every dollar allows us to be free for kids.” This light-hearted cat-centric plea was likely influenced by the Philbrook’s über-hip director, Scott Stulen. Stulen was involved with the Internet Cat Video Festival at The Walker and Indianapolis Museum of Art, so no big surprise here. Hopefully the cats continue to open hearts (and people’s wallets) in support of the arts!
They also piggybacked off of a larger Memphis initiative called Grit, Grind, Give. to amplify the exposure.
3. Incorporating collections.
The piece, which clearly aligns with the museum’s drive toward “new art and new ideas,” is by artist Pipilotti Rist whose works is currently on display at the museum.
4. Highlighting the educational impact on children.
It’s nearly impossible not to see these fundamental values used in museum fundraising. Charles M. Schulz Museum, Queens Museum, and Telfair Museums all focused on arts educations and its impact on children.
Year after year, Giving Tuesday continues to grow and drive increasing amounts of charitable giving. We always enjoy the unique approaches that museums, large and small, take to spread their message through creative marketing. Only 360 days until next year’s Giving Tuesday and we’re already looking forward!
How did your institutions participate in Giving Tuesday this year? We’d love to hear from you.