New England Aquarium Launches Digital Membership & Member Portal with Cuseum

The New England Aquarium has launched Digital Membership and a new Member Portal through a partnership with Cuseum, marking a pivotal shift in how the organization serves its more than one million annual guests.

This move brings the Aquarium in line with forward-thinking institutions such as the Virginia Museum of Fine Arts, LSU Museum of Art, and Don Harrington Discovery Center—each of which has adopted similar tools to enhance access and modernize member experiences.

A Landmark Institution Driving Marine Conservation

Founded in 1969 on Boston’s historic Central Wharf, the New England Aquarium has become a cornerstone of ocean conservation, education, and research.

With a mission to “protect the blue planet,” the nonprofit organization hosts about one million three hundred thousand visitors annually. It also leads global research through the Anderson Cabot Center for Ocean Life and rescues hundreds of sea turtles each year at its Quincy Animal Care Center. With exhibits ranging from penguins and harbor seals to the towering Giant Ocean Tank, the Aquarium stands as both a scientific leader and a cultural icon.

Membership for the Digital Age

Through Cuseum’s Digital Membership platform, members now receive mobile-based cards that provide instant access to their benefits. This includes renewal reminders, event invitations, and mobile wallet integration—eliminating delays and the need for physical replacements. The Member Portal adds an extra layer of value: members can update contact info, download digital tickets, and manage guest passes—all from one secure, mobile-accessible dashboard.

For a high-volume institution like the New England Aquarium, this dual rollout transforms the membership experience. Members interact with the museum through a streamlined, self-service system that saves time and ensures continuous access to key benefits.

Why It Matters to Members and Mission

By cutting back on printed materials and streamlining manual tasks, the Aquarium lowers operational costs and reduces its environmental footprint. These changes also align with its sustainability goals and allow staff to focus on delivering impactful programming and conservation efforts.

See the Platform in Action

The New England Aquarium’s digital transition is now live. To explore how Digital Membership and Member Portals can help your organization engage more deeply with supporters, book a demo with Cuseum.