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Don Harrington Discovery Center Introduces Digital Membership with Cuseum

hello@cuseum.com · September 12, 2024

Bringing Science and Access Closer Together


The Don Harrington Discovery Center in Amarillo, Texas has rolled out its new digital membership system in collaboration with Cuseum. This shift reflects the museum’s broader commitment to smarter, more accessible visitor experiences. By embracing mobile technology, the Discovery Center joins other forward-thinking institutions such as the Virginia Museum of Fine Arts, Exploratorium, and the University of Michigan—all organizations using Cuseum’s tools to improve how they connect with members.


A Hub of Curiosity in the Texas Panhandle


Founded in 1976, the Don Harrington Discovery Center is a hands-on science museum and planetarium serving children, families, and school groups across the region. Located in Amarillo’s medical district, the nonprofit center welcomes over four hundred guests each day. Visitors come to experience live science demonstrations, interactive exhibits, and immersive shows in the fully upgraded Digistar planetarium. 

The museum also houses a rare piece of history—the Helium Centennial Time Columns Monument, which doubles as a functional sundial and time capsule collection. The center plays a key role in regional STEM education and participates in reciprocal admission networks that extend its reach far beyond the city. Funded through a combination of admissions, memberships, programs, and local foundation support, the Discovery Center continues to grow thanks to strong community backing.


Membership That’s Easy to Use and Hard to Lose

At the Don Harrington Discovery Center, Digital Memberships now give guests a faster, simpler way to stay connected—directly from their phones. Members receive their card instantly via email and can save it to their mobile wallet for quick, anytime access. There’s nothing to print, mail, or misplace.

With this upgrade, the Discovery Center can share updates, highlight seasonal exhibits, and prompt renewals automatically. Members get the right message at the right time—whether it's an event reminder or a note about reciprocal admission. This keeps the focus on enjoying the museum, not managing logistics.

For staff, Digital Membership reduces hours spent on card fulfillment, printing, and customer service. With fewer manual tasks, more time and resources can go toward what matters most: creating meaningful, hands-on learning experiences for the public.


A Digital Shift That Reflects a Deeper Mission

The Discovery Center has always looked ahead—its Helium Time Columns Monument being just one example of long-term thinking. Now, Digital Membership reflects that same future-minded approach in everyday operations. By eliminating paper and plastic cards, the museum cuts down on waste and lowers fulfillment costs.

Just as importantly, it improves access. Guests who rely on their phones for daily tasks now have a straightforward way to carry their membership, no extra steps or materials needed. This change aligns with the center’s broader mission: to make science accessible, fun, and inclusive for young learners and families throughout the region.


Explore What’s Possible with Digital Tools


The Don Harrington Discovery Center is proving that all institutions can make big changes. Going digital gives members faster access, helps the museum operate more efficiently, and reinforces its role as a dynamic learning space for the next generation. 

If your organization is ready to update its membership model and better serve your audience, book a demo with Cuseum and discover what the future of member engagement looks like.

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About Cuseum

Cuseum is the engagement platform built for museums, cultural attractions, nonprofits, and membership organizations. Hundreds of institutions worldwide rely on Cuseum to deliver digital membership cards, mobile guides, guest passes, loyalty programs, and lifecycle communications that strengthen the relationship between an organization and the people it serves. Our software is designed specifically for the realities of cultural and member-based organizations — flexible enough to support a single regional museum and robust enough to power national associations and multi-site attractions.

What we power

From Apple Wallet and Google Wallet membership cards to mobile visitor experiences, audio tours, multimedia guides, way-finding, digital tickets, guest registration, and barcode scanning at the door — Cuseum unifies the tools that modern cultural organizations need under a single, secure platform. Integrations with leading CRM, ticketing, point-of-sale, fundraising, and marketing systems mean Cuseum fits cleanly into the stack you already use, while reducing manual work for your staff and creating a smoother experience for members and visitors.

Why teams choose us

Cuseum is trusted by art museums, history museums, science centers, aquariums and zoos, botanical gardens, parks, performing arts venues, libraries, alumni associations, professional associations, and nonprofit foundations. Customers consistently see higher membership renewal rates, stronger member acquisition through digital channels, reduced printing and fulfillment costs, and richer engagement metrics — backed by a team of experts in the cultural sector and a roadmap shaped directly by customer feedback. Whether your goal is launching digital memberships, modernizing the on-site visitor experience, or unifying your member lifecycle, Cuseum gives you a measurable head start.

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