At Cuseum, we found a way of turning art exhibits into stunning discoveries, garden walks into epic adventures, and visitors into active participants in the cultural narrative… at the touch of a button!
Yes, it's time to embrace the power of technology to engage, educate, and inspire audiences with meaningful tools. Museum Apps enhance the way cultural institutions interact with people, and today, we are introducing you to the vanguard world of mobile engagement solutions.
Let's dive in and discover how a museum app can help unlock your full potential, truly enhance visitor engagement, and provide unforgettable experiences.
Museum App 101
A museum app is a mobile application designed to enhance the visitor experience by providing access to rich multimedia content, interactive tours, wayfinding features, and more, all from the convenience of smartphones or tablets (on your visitor’s personal device or a device you provide).
We recognize the diversity and uniqueness of each cultural institution, so it’s essential for us to embrace technology that can be tailored to meet specific needs and objectives while enhancing time usage and space optimization.
This cost-effective and easy-to-use solution will charm and educate visitors, streamline operations, and empower those who work tirelessly behind the scenes to bring these institutions to life.
A Museum App for you
Be the bearer of wows. We know that people crave convenience, accessibility, and interactivity; that's why, at Cuseum, our platforms are constantly being upgraded with new and powerful features. Check the most popular ones among our clients, and don't hesitate to request a demo with our expert team.
👁️🗨️ Visitor Experience & Interactivity:
Elevate the visitor’s experience using a Museum App with dynamic and immersive activities that leave a lasting impression and foster a deeper connection with the institution and its collections.
Curated Tours: Say goodbye to clunky audio guides and create custom in-app tours that guide visitors through your exhibits with ease and expertise, encouraging deeper engagement with the content around the clock.
Forget limitations imposed by physical space —this digital guide serves as an outlet for interpretation, allowing you to share an abundance of content without impeding the visual experience.
Augmented Reality (AR): Open up to new storytelling possibilities by creating interactive and immersive experiences that bring exhibits to life in new and exciting ways. Check out how we gave life to the world's first AR art exhibition with Pérez Art Museum Miami.
Invasive Species by Felice Grodin at PAMM
Way-Finding: Navigating large museums and sprawling campuses can be overwhelming; a museum app will help visitors navigate their outdoor or indoor space with ease with interactive maps and step-by-step directions.
This convenient GPS-enabled feature allows visitors to see where the closest displays, bathrooms, and exits are at a glance.
Image Recognition: Our technology lets visitors access additional content simply by snapping a photo of an exhibit or element. Provide and customize in-depth information, videos, and interactive experiences with seamless integration for every audience.
Location-based Messaging: Deliver targeted notifications and alerts to visitors based on their proximity to specific exhibits or points of interest. Highlight upcoming events, offer special promotions, or provide additional context about nearby objects.
Drive revenue by placing these marks in cafes, shops, or booths and offer special discounts, sales, or an exclusive invitation to purchase a membership.
📚 Content and Accessibility
Today's digital landscape calls for new, relevant, and accessible content. Expand the dimension of your walls and promote a strong relationship with users, making the most of everyone’s time.
Content Management: Easily edit and manage app content to keep it fresh and engaging. Add new exhibits, update event information, or upload multimedia content by dragging and dropping through our simple Content Management System interface. Yes, that easy.
You can also request a training session! We'll provide a live, hands-on training to give your staff as much freedom and independence as possible to make quick updates, corrections, or whole new experiences.
Multimedia Content: Gone are the days of static displays and dull plaques. Enrich the visitor experience with versatile and updated content that will boost learning and create dynamic experiences each visit using video, audio, text, photos, and 3D graphics.
Accessibility: Through multilingual support, descriptive audio, closed captioning, and a screen reader, create the most welcoming and empowering environment for visitors who have low or no vision, are hard of hearing, are physically unable to visit the space, or don't speak the native language.
📊 Operations and Analytics
Understanding visitor behavior and optimizing operations are essential for the long-term success and sustainability of cultural institutions. By making informed decisions, you can drive greater impact and engagement within your community.
Data Analytics: Optimize operations with insightful data, such as visitor demographics, preferences, and engagement patterns. Make informed decisions to optimize your exhibits, programs, and marketing efforts. Once visitors start using your app, you’ll automatically get analytics on your Cuseum dashboard.
Maximized Sales and Donations: Streamline the transaction process with a museum app with built-in features to facilitate ticket purchases, membership sign-ups, and donations. Increase revenue opportunities, reach your fundraising goals faster, and cultivate stronger relationships with your affiliates. Plus, Cuseum supports Apple Pay!
Please check out some of our museum apps, such as the White House Experience Mobile App, which offers an intimate, room-by-room virtual experience and walking guided tours of the presidential mansion and the neighborhood for those visiting Washington; you can download the app here! or the IU Collects App for Indiana University, which lets you explore current and completed exhibitions, learn about the artwork, watch videos, do puzzles, and more; download the app here.
White House Experience Mobile App & IU Collects App by Cuseum
As we look to the future, cultural institutions need to explore and adopt innovative solutions that will allow them to thrive in an increasingly digital world. These solutions should enrich the lives of visitors and preserve our shared cultural heritage for generations to come. They should also place visitors under the spotlight and allow them to choose the best way to approach and appropriate each place.
Ready to work with Cuseum to build, power, and launch your Museum App? Request a demo today.