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As museums and cultural organizations continue to adapt to the challenges brought on by the coronavirus, many have revamped and expanded their digital presence and offerings. In the process, many have realized that traditional strategies, messaging, and social media channels aren’t enough, and have started to get more creative with how they reach audiences in their homes.

Join Brendan Ciecko (CEO & Founder @ Cuseum), Sloan MacRae (Marketing Director @ Carnegie Museum of Natural History), & Caitlin Kearney (Digital Content & Engagement Manager @ The Field Museum) as they discuss what sorts of digital strategies, workflows, and channels are allowing them to effectively target and attract audiences beyond the walls of their museums.

Here, you can also view and add to the Coronavirus Preparedness Community Document. This is a living document for organizations to share their best practices.


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