Membership Mondays - Planning for Reopening after Coronavirus

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Over the past several months, museums have been occupied with adapting to widespread coronavirus closures. Membership professionals have worked hard to adjust their communication, messaging, and membership fulfillment strategies, while continuing to reinforce the value of membership while physical sites are closed. Now, approaching two months into closures, many cultural organizations are beginning to think about plans for reopening, and some have already begun. What strategies, workflows, and policies can help facilitate a safe and successful reopening?

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Meghan McCauley (Director of Membership and Visitor Services @ Perez Art Museum Miami), Aidan Vega (Director of Membership @ Philadelphia Museum of Art), Laura Schmid (Membership Manager @ Cincinnati Nature Center), & Kristi Masterson (Director of Engagement and Operations @ Cincinnati Nature Center) as they discuss the steps and process of reopening. This conversation will include voices from organizations who have already opened to members, as well as those planning to do so in the coming weeks and months!

Here, you can also view and add to the Coronavirus Preparedness Community Document. This is a living document for organizations to share their best practices.

About this webinar

On-demand conversations for cultural organizations

Cuseum hosts a regular series of webinars and roundtables bringing together leaders from museums, zoos, aquariums, gardens, performing arts venues, and alumni associations. These conversations dig into the practical challenges of running modern membership and engagement programs — from rolling out digital memberships and mobile apps to navigating reopening, marketing in a noisy landscape, and using data to retain more members.

How Cuseum helps

Cuseum is an end-to-end engagement platform built specifically for museums, cultural attractions, and membership organizations. Our products span four core areas, and most customers start with one and expand over time as their digital strategy matures.

Digital membership cards

Replace plastic cards with mobile-wallet passes that members can save to Apple Wallet and Google Wallet, update in real time, and use for tap-to-scan entry. Reduce printing and shipping costs while giving members a faster, more modern experience.

Mobile apps and audio guides

Branded mobile experiences for tours, exhibits, wayfinding, and self-guided storytelling. Multilingual support, accessibility features, and integrations with ticketing and ecommerce keep visitors engaged from arrival to return visit.

Member engagement and retention

Push notifications, SMS, email, and member portals work together to drive renewals, surface upcoming programs, and re-engage lapsing members. Built-in analytics show what's working so teams can iterate quickly.

CRM and ticketing integrations

Cuseum connects with Tessitura, Altru, Salesforce, Raiser's Edge, ACME, AudienceView, and dozens of other systems so member data, ticketing, and digital experiences stay in sync without manual exports.

Frequently asked questions

What types of organizations use Cuseum?: Art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, alumni associations, and other membership-based cultural organizations of every size.
How long does implementation take?: Most digital membership rollouts go live in two to four weeks. Mobile app and integration projects vary based on scope, but Cuseum's team handles design, configuration, QA, and member communications so internal teams stay focused on their core work.
Where can I learn more?: Explore our case studies, webinars, and ebooks for examples from organizations like yours, or request a personalized demo and we'll tailor a walkthrough to your goals and systems.

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