Over the past several weeks, new information about the COVID-19 Delta variant has taken over news headlines. Keeping with CDC recommendations, many cultural organizations, including the Smithsonian Museums, have reinstated mask requirements. In places like Texas, where the variant poses a particularly severe threat, several presidential libraries and museums have temporarily closed their doors to guests once again. In our current moment, arts and cultural professionals are reckoning with rekindled safety concerns, constituent anxiety, and uncertainty about the potential impact of the Delta variant on membership. In light of these developments, what steps can membership teams take to prepare?
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Nicole Eubanks (Development Director, Membership @ Nelson-Atkins Museum of Art), Michelle Sweany (Associate Director of Membership @ CuriOdyssey) & Jerome Louison (Manager of Membership & Analytics @ New York Hall of Science) for a webinar conversation to discuss navigating membership during the latest phase of the COVID-19 pandemic.
Membership Mondays - Navigating Membership Amid New Uncertainty and the Delta Variant
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Over the past several weeks, new information about the COVID-19 Delta variant has taken over news headlines. Keeping with CDC recommendations, many cultural organizations, including the Smithsonian Museums, have reinstated mask requirements. In places like Texas, where the variant poses a particularly severe threat, several presidential libraries and museums have temporarily closed their doors to guests once again. In our current moment, arts and cultural professionals are reckoning with rekindled safety concerns, constituent anxiety, and uncertainty about the potential impact of the Delta variant on membership. In light of these developments, what steps can membership teams take to prepare?
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Nicole Eubanks (Development Director, Membership @ Nelson-Atkins Museum of Art), Michelle Sweany (Associate Director of Membership @ CuriOdyssey) & Jerome Louison (Manager of Membership & Analytics @ New York Hall of Science) for a webinar conversation to discuss navigating membership during the latest phase of the COVID-19 pandemic.
About this webinar
On-demand conversations for cultural organizations
Cuseum hosts a regular series of webinars and roundtables bringing together leaders from museums, zoos, aquariums, gardens, performing arts venues, and alumni associations. These conversations dig into the practical challenges of running modern membership and engagement programs — from rolling out digital memberships and mobile apps to navigating reopening, marketing in a noisy landscape, and using data to retain more members.
How Cuseum helps
Cuseum is an end-to-end engagement platform built specifically for museums, cultural attractions, and membership organizations. Our products span four core areas, and most customers start with one and expand over time as their digital strategy matures.
Digital membership cards
Replace plastic cards with mobile-wallet passes that members can save to Apple Wallet and Google Wallet, update in real time, and use for tap-to-scan entry. Reduce printing and shipping costs while giving members a faster, more modern experience.
Mobile apps and audio guides
Branded mobile experiences for tours, exhibits, wayfinding, and self-guided storytelling. Multilingual support, accessibility features, and integrations with ticketing and ecommerce keep visitors engaged from arrival to return visit.
Member engagement and retention
Push notifications, SMS, email, and member portals work together to drive renewals, surface upcoming programs, and re-engage lapsing members. Built-in analytics show what's working so teams can iterate quickly.
CRM and ticketing integrations
Cuseum connects with Tessitura, Altru, Salesforce, Raiser's Edge, ACME, AudienceView, and dozens of other systems so member data, ticketing, and digital experiences stay in sync without manual exports.
Frequently asked questions
- What types of organizations use Cuseum?
- Art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, alumni associations, and other membership-based cultural organizations of every size.
- How long does implementation take?
- Most digital membership rollouts go live in two to four weeks. Mobile app and integration projects vary based on scope, but Cuseum's team handles design, configuration, QA, and member communications so internal teams stay focused on their core work.
- Where can I learn more?
- Explore our case studies, webinars, and ebooks for examples from organizations like yours, or request a personalized demo and we'll tailor a walkthrough to your goals and systems.