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Membership professionals at cultural organizations know firsthand just how important sustained and dedicated support from members is to keeping their institution running smoothly. But what happens when traditional models for ticket sales, membership, and fundraising aren’t inefficient, outdated, or unsustainable in the current landscape?
With the disruptions of the last few years, and as the digital age continues to accelerate, leaders in the membership space are increasingly turning to new and innovative ways to generate revenue. Whether it is exciting new programming or fresh marketing & fundraising tactics, cultural institutions from museums, to historical preservation organizations, to science centers, zoos & aquariums, are exploring a wide range of options to attract new audiences and increase their financial sustainability.
Join Dan Sullivan, VP of Partnerships @ Cuseum, along with Lisa Correa, Director of Membership @ The Greater Los Angeles Zoo Association), Amy Marks (Membership and Development Services Director @ Space Center Houston), Sarah Scates (Director of Admission & Membership @ Oakland Zoo) and KathleenPorter (Associate Director of Membership @ The Trustees of Reservations) as they review key methods, trends, and actionable tips that membership professionals can use to build out successful campaigns, unlock new and sustainable revenue streams, and engage visitors and members in new and meaningful ways.