2020 has been a challenging and unprecedented year for cultural organizations, and most have experienced a downturn in revenue and fundraising opportunities. As a result, many membership and development professionals have turned their attention to year-end planning in order to boost support for their organizations in these final months of the calendar year. From creative communications ideas to “gift-a-membership” initiatives, there are many possibilities to consider when thinking through your end-of-year strategy.
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Amanda Rothstein (Senior Manager of Membership @ Science Museum of Minnesota), Laura Schmid (Membership Manager @ Cincinnati Nature Center) & Nadine Pennypacker (Membership Manager @ Austin Contemporary) for a webinar discussion on year-end planning! These membership and development practitioners will be talking through their plans to close out 2020 with a bang, as well as other best practices and lessons.
Closing out 2020 Strong with End-of-Year Planning and Initiatives
Watch the full webinar
Enter your details to unlock the on-demand recording and webinar materials.
2020 has been a challenging and unprecedented year for cultural organizations, and most have experienced a downturn in revenue and fundraising opportunities. As a result, many membership and development professionals have turned their attention to year-end planning in order to boost support for their organizations in these final months of the calendar year. From creative communications ideas to “gift-a-membership” initiatives, there are many possibilities to consider when thinking through your end-of-year strategy.
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Amanda Rothstein (Senior Manager of Membership @ Science Museum of Minnesota), Laura Schmid (Membership Manager @ Cincinnati Nature Center) & Nadine Pennypacker (Membership Manager @ Austin Contemporary) for a webinar discussion on year-end planning! These membership and development practitioners will be talking through their plans to close out 2020 with a bang, as well as other best practices and lessons.
About this webinar
On-demand conversations for cultural organizations
Cuseum hosts a regular series of webinars and roundtables bringing together leaders from museums, zoos, aquariums, gardens, performing arts venues, and alumni associations. These conversations dig into the practical challenges of running modern membership and engagement programs — from rolling out digital memberships and mobile apps to navigating reopening, marketing in a noisy landscape, and using data to retain more members.
How Cuseum helps
Cuseum is an end-to-end engagement platform built specifically for museums, cultural attractions, and membership organizations. Our products span four core areas, and most customers start with one and expand over time as their digital strategy matures.
Digital membership cards
Replace plastic cards with mobile-wallet passes that members can save to Apple Wallet and Google Wallet, update in real time, and use for tap-to-scan entry. Reduce printing and shipping costs while giving members a faster, more modern experience.
Mobile apps and audio guides
Branded mobile experiences for tours, exhibits, wayfinding, and self-guided storytelling. Multilingual support, accessibility features, and integrations with ticketing and ecommerce keep visitors engaged from arrival to return visit.
Member engagement and retention
Push notifications, SMS, email, and member portals work together to drive renewals, surface upcoming programs, and re-engage lapsing members. Built-in analytics show what's working so teams can iterate quickly.
CRM and ticketing integrations
Cuseum connects with Tessitura, Altru, Salesforce, Raiser's Edge, ACME, AudienceView, and dozens of other systems so member data, ticketing, and digital experiences stay in sync without manual exports.
Frequently asked questions
- What types of organizations use Cuseum?
- Art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, alumni associations, and other membership-based cultural organizations of every size.
- How long does implementation take?
- Most digital membership rollouts go live in two to four weeks. Mobile app and integration projects vary based on scope, but Cuseum's team handles design, configuration, QA, and member communications so internal teams stay focused on their core work.
- Where can I learn more?
- Explore our case studies, webinars, and ebooks for examples from organizations like yours, or request a personalized demo and we'll tailor a walkthrough to your goals and systems.